Board path
Social profiles > Facebook > Owned profiles > Overview > Time comparison
Why use this board
Use this board to compare Facebook page metrics between two date ranges; explain what improved, declined, or held steady in weekly and monthly reports.
Board controls
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Facebook Owned Profiles: Select profile.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, Origin of content, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Compare period: Previous period, Previous day, Previous week, Previous month, Previous quarter, Previous year. Default: Previous period.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Interactions: Interactions, Interactions per 1k followers.
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Engagement rate: Impressions engagement rate, Reach engagement rate. Default: Impressions engagement rate.
Metrics on this board
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Content impressions — Number of impressions
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Average content impressions — Average impressions by paid vs. organic
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Average engagements — Average engagements per media type
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Average engagements — Average number of engagements
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Impressions engagement rate — Impressions engagement rate
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Reach engagement rate — Impressions engagement rate
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_Not specified._ — Impressions engagement rate per media type
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Interactions — Number of Interactions
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Interactions per 1k followers — Number of Interactions
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Followers growth — Followers growth trend
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Engagements — Engagements per media type
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Average engagements — Average engagements trend
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Followers growth — Followers growth
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Media views — Media views
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Content impressions — Impressions trend by paid vs. organic
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Number of posts — Content trend
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Content impressions — Impressions per media type by paid vs. organic
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Followers — Number of followers
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Number of posts — Content by media type
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Engagements — Number of engagements
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Number of followers — Followers trend
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Posts — Total content
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Interactions — Interactions trend
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Interactions per 1k followers — Interactions trend
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Engagements — Engagements trend
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Media views by media type — Media views by media type
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Media views — Media views trend
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_Not specified._ — Impressions engagement rate trend
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Media views — Total media views
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Media views — Total media views
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Interactions — Interactions by type
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Interactions per 1k followers — Interactions by type
Widgets
Number of impressions
What it measures: The total number of times a content piece published during the selected date range was viewed. This metric does not consider user-generated content. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content impressions
Visualization: Value with change
Average impressions by paid vs. organic
What it measures: The average number of times a post published during the selected date range was viewed during its lifetime. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average content impressions
Visualization: Bar chart
Average engagements per media type
What it measures: The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Average engagements
Visualization: Horizontal bar chart
Average number of engagements
What it measures: The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Impressions engagement rate
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Value with change
Impressions engagement rate per media type
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: _Not specified._
Visualization: Horizontal bar chart
Number of Interactions
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Followers growth trend
What it measures: An overview of the net increase or decrease in the total number of users who are following selected pages over the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Followers growth
Visualization: Bar trend
Engagements per media type
What it measures: The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Engagements
Visualization: Horizontal bar chart
Average engagements trend
What it measures: An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average engagements
Visualization: Bar trend
Followers growth
What it measures: The net increase or decrease in the total number of followers over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Media views
What it measures: An overview of the total number of times Instagram content (reels, posts, stories) published by the selected profiles was played or displayed to a user during the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Media views
Visualization: Line chart
Impressions trend by paid vs. organic
What it measures: An overview of the number of times a content piece published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Content impressions
Visualization: Stacked bar chart
Content trend
What it measures: An overview of the total number of posts published on selected pages during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of posts
Visualization: Bar trend
Impressions per media type by paid vs. organic
What it measures: The total number of times a content piece published during the selected date range was viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Content impressions
Visualization: Stacked bar chart
Number of followers
What it measures: The total number of users who are following selected pages over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Content by media type
What it measures: The distribution of all posts published during the selected date range, segregated by media type (image, video, link, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Number of posts
Visualization: Horizontal bar chart
Number of engagements
What it measures: The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Followers trend
What it measures: An overview of the number of users who are following selected pages during the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of followers
Visualization: Line chart
Total content
What it measures: The total number of posts published on selected pages during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Posts
Visualization: Value with change
Interactions trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar trend
Engagements trend
What it measures: An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Engagements
Visualization: Bar trend
Media views by media type
What it measures: The distribution of the total number of times Facebook content published by the selected profiles during the selected date range was played or displayed to a user over the content’s lifetime, segregated by media type. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Media views by media type
Visualization: Horizontal bar chart
Media views trend
What it measures: An overview of the total number of times Facebook content published by the selected profiles during the selected date range was played or displayed to a user over the content’s lifetime, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Media views
Visualization: Bar trend
Impressions engagement rate trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: _Not specified._
Visualization: Bar trend
Total media views
What it measures: The total number of times Facebook content published by the selected profiles during the selected date range was played or displayed to a user over the content’s lifetime. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Media views
Visualization: Value with change
Total media views
What it measures: The total number of times Facebook content published by the selected profiles was played or displayed to a user during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Media views
Visualization: Value with change
Interactions by type
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Interactions, Interactions per 1k followers
Visualization: Horizontal bar chart