Board path
Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile
Why use this board
Use this board to benchmark two Facebook pages you manage on the same metrics; see where each profile leads and where one outperforms the other.
Board controls
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Profile pickers: Select a profile to compare.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, Origin of content, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Interactions: Interactions, Interactions per 1k followers.
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Origin: Organic, Paid, Organic & Paid.
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Engagement rate: Impressions engagement rate, Reach engagement rate. Default: Impressions engagement rate.
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Color picker (Profile 1 or 2): Assign each profile a color in the toolbar so you can spot which profile drives each metric in KPIs, breakdowns, and trends. Choose from a list of 16 colors.
Metrics on this board
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Impressions engagement rate — Impressions engagement rate by media type
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Reach engagement rate — Impressions engagement rate by media type
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Interactions per 1K followers — Most engaging media types
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Number of followers — Followers trend
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Followers growth — Profile 2: Followers growth
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Followers — Profile 1: Number of followers
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Followers growth — Profile 1: Followers growth
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Interactions — Average Interactions per content piece trend
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Interactions per 1k followers — Average Interactions per content piece trend
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Interactions — Interactions trend
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Interactions per 1k followers — Interactions trend
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Number of comments — Profile 2: Sentiment of comments by percentage
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Followers growth — Followers growth trend
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Number of comments — Profile 1: Sentiment of comments by percentage
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Followers — Profile 2: Number of followers
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Media views — Profile 2: Number of media views
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Number of posts — Profile 1: Total content
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Interactions — Profile 1: Average Interactions per content piece
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Interactions per 1k followers — Profile 1: Average Interactions per content piece
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Interactions — Interactions by type
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Interactions per 1k followers — Interactions by type
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Number of posts — Content by media type
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Interactions — Profile 2: Number of Interactions
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Interactions per 1k followers — Profile 2: Number of Interactions
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Number of posts — Profile 2: Total content
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Interactions — Profile 1: Number of Interactions
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Interactions per 1k followers — Profile 1: Number of Interactions
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Interactions — Profile 2: Average Interactions per content piece
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Interactions per 1k followers — Profile 2: Average Interactions per content piece
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Number of posts — Content trend
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Number of reactions — Reactions by type
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Media views — Profile 1: Number of media views
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Number of media views — Media views trend
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Engagements — Profile 1: Number of engagements
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Impressions engagement rate — Profile 1: Impressions engagement rate
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Reach engagement rate — Profile 1: Impressions engagement rate
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Impressions engagement rate — Profile 2: Impressions engagement rate
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Reach engagement rate — Profile 2: Impressions engagement rate
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Content impressions — Profile 2: Number of impressions
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Average content impressions — Profile 1: Average impressions
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Engagements — Engagements trend
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Average unique video views — Average unique video views trend (Organic)
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Impressions engagement rate — Impressions engagement rate trend
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Reach engagement rate — Impressions engagement rate trend
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View time — View time trend
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Video views — Video views trend
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Average content impressions — Average impressions by paid vs. organic
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Engagements — Profile 2: Number of engagements
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Content impressions — Impressions trend
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Average engagements — Average engagements trend
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Average reach per media type — Average reach per media type (Organic)
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Average reach per post — Average reach per content piece trend (Organic)
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Average engagements — Profile 2: Average number of engagements
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Average content impressions — Profile 2: Average impressions
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Content impressions — Profile 1: Number of impressions
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Average engagements — Profile 1: Average number of engagements
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Content impressions — Number of impressions by paid vs. organic
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Media views — Profile 1: Total media views
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Media views — Profile 2: Total media views
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Media views — Media views trend
Widgets
Impressions engagement rate by media type
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Horizontal bar chart
Most engaging media types
What it measures: The sum of lifetime interactions (reactions, comments, and shares) for posts published by a selected profile during the selected date range, divided by the number of followers that profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Interactions per 1K followers
Visualization: Horizontal bar chart
Followers trend
What it measures: An overview of the total number of users who are following selected profiles over the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of followers
Visualization: Line chart
Profile 2: Followers growth
What it measures: The net increase or decrease in the total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Profile 1: Number of followers
What it measures: The total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Profile 1: Followers growth
What it measures: The net increase or decrease in the total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Average Interactions per content piece trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar trend
Interactions trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar trend
Profile 2: Sentiment of comments by percentage
What it measures: The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published by the selected profile during the selected date range. Shown as a treemap — larger blocks mean a bigger share of the total; use it to see which categories dominate at a glance.
Metrics: Number of comments
Visualization: Treemap
Followers growth trend
What it measures: An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Followers growth
Visualization: Bar trend
Profile 1: Sentiment of comments by percentage
What it measures: The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published by the selected profile during the selected date range. Shown as a treemap — larger blocks mean a bigger share of the total; use it to see which categories dominate at a glance.
Metrics: Number of comments
Visualization: Treemap
Profile 2: Number of followers
What it measures: The total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Profile 2: Number of media views
What it measures: The total number of times Facebook content published by the selected profiles was played or displayed to a user during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Media views
Visualization: Value with change
Profile 1: Total content
What it measures: The total number of posts published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of posts
Visualization: Value with change
Profile 1: Average Interactions per content piece
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Interactions by type
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar chart
Content by media type
What it measures: The distribution of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Number of posts
Visualization: Horizontal bar chart
Profile 2: Number of Interactions
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Profile 2: Total content
What it measures: The total number of posts published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of posts
Visualization: Value with change
Profile 1: Number of Interactions
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Profile 2: Average Interactions per content piece
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Content trend
What it measures: An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of posts
Visualization: Bar trend
Reactions by type
What it measures: The percentage breakdown of reactions (e.g. Like, Love, Wow, etc.) received by posts published by selected profiles during the selected date range, segregated by reaction type. This metric does not count reactions to reshared user-generated content. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of reactions
Visualization: Bar chart
Profile 1: Number of media views
What it measures: The total number of times Facebook content published by the selected profiles was played or displayed to a user during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Media views
Visualization: Value with change
Media views trend
What it measures: An overview of the total number of times Facebook content published by the selected profiles was played or displayed to a user during the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of media views
Visualization: Line chart
Profile 1: Number of engagements
What it measures: The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Profile 1: Impressions engagement rate
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Value with change
Profile 2: Impressions engagement rate
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Value with change
Profile 2: Number of impressions
What it measures: The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content impressions
Visualization: Value with change
Profile 1: Average impressions
What it measures: The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average content impressions
Visualization: Value with change
Engagements trend
What it measures: An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Engagements
Visualization: Bar trend
Average unique video views trend (Organic)
What it measures: An overview of the average number of unique users who watched a video that was published by selected profiles during the selected date range, segregated by publication date. Facebook considers a video as viewed when it was watched for 3+ seconds. Note: If a post appears as both organic and paid to a user, it is counted in both categories. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average unique video views
Visualization: Bar trend
Impressions engagement rate trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Bar trend
View time trend
What it measures: An overview of the total duration of time that users watched a video that was published by selected profiles during selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: View time
Visualization: Bar trend
Video views trend
What it measures: An overview of the lifetime number of views for videos that were published by selected profiles during the selected date range, segregated by publication date. Facebook considers a video as viewed when it was watched for 3+ seconds. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Video views
Visualization: Bar trend
Average impressions by paid vs. organic
What it measures: The sum of lifetime views for all posts published by selected profiles during the selected date range, divided by the number of posts from the same period. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average content impressions
Visualization: Bar chart
Profile 2: Number of engagements
What it measures: The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Impressions trend
What it measures: An overview of the total number of times a post published by selected profiles during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Content impressions
Visualization: Bar trend
Average engagements trend
What it measures: An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average engagements
Visualization: Bar trend
Average reach per media type (Organic)
What it measures: The distribution of average lifetime reach for all posts published by selected profiles during the selected date range, segregated by media type (image, link, video, etc.). Average reach per post is calculated as lifetime reach for all posts, divided by the number of published posts from the same period. Note: If a post appears as both organic and paid to a user, it is counted in both categories. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average reach per media type
Visualization: Bar chart
Average reach per content piece trend (Organic)
What it measures: An overview of average lifetime reach for all posts published by selected profiles during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of published posts from the same period. Note: If a post appears as both organic and paid to a user, it is counted in both categories. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average reach per post
Visualization: Bar trend
Profile 2: Average number of engagements
What it measures: The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Profile 2: Average impressions
What it measures: The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average content impressions
Visualization: Value with change
Profile 1: Number of impressions
What it measures: The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content impressions
Visualization: Value with change
Profile 1: Average number of engagements
What it measures: The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Number of impressions by paid vs. organic
What it measures: The total number of times a post published by selected profiles during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Content impressions
Visualization: Bar chart
Profile 1: Total media views
What it measures: The total number of times Facebook content published by the selected profile during the selected date range was played or displayed to a user over the content's lifetime. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Media views
Visualization: Value with change
Profile 2: Total media views
What it measures: The total number of times Facebook content published by the selected profile during the selected date range was played or displayed to a user over the content's lifetime. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Media views
Visualization: Value with change
Media views trend
What it measures: An overview of the total number of times Facebook content published by the selected profiles during the selected date range was played or displayed to a user over the content's lifetime, segregated by publication date and profiles. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Media views
Visualization: Bar trend