Board path
Social profiles > Facebook > Owned profiles > Overview > Multicomparison
Why use this board
Use this board to compare key metrics across your Facebook pages side by side; identify leaders, laggards, and gaps across owned profiles.
Board controls
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Owned Facebook Profiles: Select profile.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, Origin of content, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Engagement rate: Impressions engagement rate, Reach engagement rate. Default: Impressions engagement rate.
Metrics on this board
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Average interactions per post — Average interactions per content piece
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Impressions engagement rate — Impressions engagement rate
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Reach engagement rate — Impressions engagement rate
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Followers growth — Followers growth
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Number of followers — Number of followers
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Number of interactions — Interactions by type
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Number of posts — Content by media type
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Total user-generated content — Total user-generated content
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Number of comments — Sentiment of comments
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Average engagements — Average number of engagements
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Media views — Media views per profile
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Engagements — Number of engagements
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Avg. interactions per 1K followers — Average interactions per 1K followers
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Content impressions — Number of impressions by paid vs. organic
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Reactions by type — Reactions by type
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Media views — Total media views by profile
Widgets
Average interactions per content piece
What it measures: The total number of lifetime interactions (reactions, comments, and shares) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average interactions per post
Visualization: Bar chart
Impressions engagement rate
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Bar chart
Followers growth
What it measures: The net increase or decrease of the total number of users who are following selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers growth
Visualization: Bar chart
Number of followers
What it measures: The total number of users who are following selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of followers
Visualization: Bar chart
Interactions by type
What it measures: The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of interactions
Visualization: Stacked bar chart
Content by media type
What it measures: The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.). Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of posts
Visualization: Stacked bar chart
Total user-generated content
What it measures: The total number of content pieces created by other users related to the selected profiles. This includes user-generated posts that tag your page and user posts on your Facebook wall. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Total user-generated content
Visualization: Bar chart
Sentiment of comments
What it measures: The distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of comments
Visualization: Stacked bar chart
Average number of engagements
What it measures: The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average engagements
Visualization: Bar chart
Media views per profile
What it measures: The total number of times Facebook content published by selected profiles was played or displayed to a user during the selected date range. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Media views
Visualization: Bar chart
Number of engagements
What it measures: The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Engagements
Visualization: Bar chart
Average interactions per 1K followers
What it measures: The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Avg. interactions per 1K followers
Visualization: Bar chart
Number of impressions by paid vs. organic
What it measures: The total number of times a post published during the selected date range was viewed. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Content impressions
Visualization: Stacked bar chart
Reactions by type
What it measures: The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Reactions by type
Visualization: Stacked bar chart
Total media views by profile
What it measures: The total number of times Facebook content published by selected profiles during the selected date range was played or displayed to a user over the content’s lifetime. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Media views
Visualization: Bar chart