Facebook — Profiles summary

Board path

Social profiles > Facebook > Profiles summary

Why use this board

Use this board for a compact table of key metrics across your Facebook pages; compare follower totals, growth, and reach without opening each profile separately.

Board controls

  • Select data source: Select Public & Owned Facebook Profiles or Profile Labels. In order to use another data source type, please delete the current one and add a different data source type.

  • Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.

  • Sort by: Total followers, Follower growth, Impressions, Page reach. Default: Total followers.

  • Sort order: Descending, Ascending. Default: Descending.

  • Export: Export the table to XLSX, including the selected date range when available.

  • Row limit: The table shows up to 50 profiles or 50 profile labels. If you select more, you'll see the top 50, sorted by the chosen metric.

Widgets

Facebook profiles overview

What it measures: This table provides a summary of key metrics for each selected profile

Total followers: The total number of users who are following selected profiles over the selected date range

Follower growth: The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Relative follower growth: The percentage change in the total number of users following a profile over the selected date range, calculated by dividing the net follower growth by the total followers at the start of the date range

Impressions: The total number of times a post published by a profile during the selected date range was viewed. This metric does not count user-generated content.

Page reach: Daily average of people who viewed any content related to your page, including posts, photo albums, stories in news feeds, or dark (unpublished) posts.

Visualization: Table