Board path
Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label
Why use this board
Use this board to compare a Facebook page against a profile label group; understand how one page performs relative to its segment.
Board controls
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Profile: Select a profile to compare against the profile label segment.
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Profile label: Select a profile label.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, Origin of content, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Color picker (Profile or profile label): Assign the profile and profile label each a color in the toolbar so you can spot which side drives each metric in KPIs, breakdowns, and trends. Choose from a list of 16 colors.
Metrics on this board
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Avg. number of followers — Profile label: Average number of followers
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Avg. interactions per 1k followers — Profile label: Average interactions per 1k followers
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Average engagements — Profile label: Average engagements
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Follower growth — Profile label: Follower growth trend
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Average interactions — Profile: Average interactions by media type trend
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Average engagements — Profile: Average engagements by media type trend
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Number of content pieces — Profile: Total content
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Follower growth — Profile: Follower growth trend
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Follower growth — Profile label: Follower growth
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Avg. number of followers — Profile: Average number of followers trend
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Avg. number of followers — Profile: Average number of followers
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Follower growth — Profile: Follower growth
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Avg. number of followers — Profile label: Average number of followers trend
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Media views — Profile: Average media views
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Average Media views — Profile: Average media views trend
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Average media views — Profile label: Average media views trend
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Average interactions — Profile label: Average interactions by media type trend
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Average interactions — Profile label: Average interactions
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Average interactions — Profile label: Average interactions by type trend
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Number of content pieces — Profile label: Content by profile trend
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Number of content pieces — Profile: Content by media type
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Number of content pieces — Profile label: Content by media type and profile
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Average interactions — Profile: Average interactions by type trend
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Number of content pieces — Profile label: Content by profile
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Average interactions — Profile: Average interactions
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Number of content pieces — Profile: Content trend
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Media views — Profile label: Average media views
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Average engagements — Profile: Average engagements
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Avg. interactions per 1k followers — Profile label: Average interactions per 1k followers by media types trend
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Avg. interactions per 1k followers — Profile: Average interactions per 1k followers by media types trend
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Average engagements — Profile label: Average engagements by media type trend
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Avg. interactions per 1k followers — Profile: Average interactions per 1k followers
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Average media views — Profile label: Average media views by media type trend
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Average media views — Profile: Average media views
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Average media views — Profile: Average media views by media type trend
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Average media views — Profile label: Average media views
Widgets
Profile label: Average number of followers
What it measures: The average number of users who are following profiles that are assigned with the selected label during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. number of followers
Visualization: Value with change
Profile label: Average interactions per 1k followers
What it measures: The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. interactions per 1k followers
Visualization: Value with change
Profile label: Average engagements
What it measures: The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Profile label: Follower growth trend
What it measures: An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Follower growth
Visualization: Bar trend
Profile: Average interactions by media type trend
What it measures: The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Average interactions
Visualization: Stacked bar chart
Profile: Average engagements by media type trend
What it measures: The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Average engagements
Visualization: Stacked bar chart
Profile: Total content
What it measures: The total number of content pieces published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of content pieces
Visualization: Value with change
Profile: Follower growth trend
What it measures: An overview of the net growth of the total number of users who are following the selected profile during the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Follower growth
Visualization: Bar trend
Profile label: Follower growth
What it measures: The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Follower growth
Visualization: Value with change
Profile: Average number of followers trend
What it measures: An overview of the average number of users who are following the selected profile during the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Avg. number of followers
Visualization: Bar trend
Profile: Average number of followers
What it measures: The average number of users who are following the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. number of followers
Visualization: Value with change
Profile: Follower growth
What it measures: The net growth of the total number of users who are following the selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Follower growth
Visualization: Value with change
Profile label: Average number of followers trend
What it measures: An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Avg. number of followers
Visualization: Bar trend
Profile: Average media views
What it measures: The average number of times Facebook content published by the selected profile was played or displayed to a user during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Media views
Visualization: Value with change
Profile: Average media views trend
What it measures: An overview of the average number of times Facebook content published by the selected profile was played or displayed to a user during the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average Media views
Visualization: Bar trend
Profile label: Average media views trend
What it measures: An overview of the average number of times Facebook content published by profiles assigned with the selected profile label was played or displayed to a user during the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average media views
Visualization: Bar trend
Profile label: Average interactions by media type trend
What it measures: The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Average interactions
Visualization: Stacked bar chart
Profile label: Average interactions
What it measures: The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average interactions
Visualization: Value with change
Profile label: Average interactions by type trend
What it measures: The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Average interactions
Visualization: Stacked bar chart
Profile label: Content by profile trend
What it measures: The distribution of all content pieces published during the selected date range by profiles that are assigned with the selected label. Data is segregated by profile and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of content pieces
Visualization: Stacked bar chart
Profile: Content by media type
What it measures: The distribution of the total number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Profile label: Content by media type and profile
What it measures: The distribution of the total number of content pieces published during the selected date range by profiles that are assigned with the selected label. Data is segregated by media type (e.g. photo, video, link, etc.) and profile. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of content pieces
Visualization: Stacked bar chart
Profile: Average interactions by type trend
What it measures: The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Average interactions
Visualization: Stacked bar chart
Profile label: Content by profile
What it measures: The total number of content pieces published by profiles that are assigned with the selected label during the selected date range, segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Profile: Average interactions
What it measures: The average number of interactions for content published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average interactions
Visualization: Value with change
Profile: Content trend
What it measures: An overview of the total number of content pieces published by the selected profile during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of content pieces
Visualization: Bar trend
Profile label: Average media views
What it measures: The average number of times Facebook content published by profiles assigned with the selected profile label was played or displayed to a user during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Media views
Visualization: Value with change
Profile: Average engagements
What it measures: The average number of lifetime engagements for posts that were published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Profile label: Average interactions per 1k followers by media types trend
What it measures: The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Avg. interactions per 1k followers
Visualization: Stacked bar chart
Profile: Average interactions per 1k followers by media types trend
What it measures: The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Avg. interactions per 1k followers
Visualization: Stacked bar chart
Profile label: Average engagements by media type trend
What it measures: The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Average engagements
Visualization: Stacked bar chart
Profile: Average interactions per 1k followers
What it measures: The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. interactions per 1k followers
Visualization: Value with change
Profile label: Average media views by media type trend
What it measures: The distribution of the average number of times Facebook content published by profiles assigned with the selected profile label during the selected date range was played or displayed to a user over the content’s lifetime. Data is segregated by media type and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Average media views
Visualization: Stacked bar chart
Profile: Average media views
What it measures: The average number of times Facebook content published by the selected profile during the selected date range was played or displayed to a user over the content’s lifetime. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average media views
Visualization: Value with change
Profile: Average media views by media type trend
What it measures: The distribution of the average number of times Facebook content published by the selected profile during the selected date range was played or displayed to a user over the content’s lifetime. Data is segregated by media type and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Average media views
Visualization: Stacked bar chart
Profile label: Average media views
What it measures: The average number of times Facebook content published by profiles assigned with the selected profile label during the selected date range was played or displayed to a user over the content’s lifetime. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average media views
Visualization: Value with change