Instagram Publishing
This page contains high-level specifications for scheduling and publishing Instagram posts through Publisher.
If your post does not meet the requirements to publish, Publisher informs you so you can correct the post.
The Instagram API allows only 50 posts within 24 hours per a profile. This period of time starts from when the first post is made through the API. Publisher keeps track of your publishing history and will warn you when the limit is reached. If you schedule or publish posts through the API with tools other than Emplifi Publisher, it is possible you will reach this limit before Publisher can warn you.
Text
Text properties | Guidelines | More information |
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(Caption) Post character limit |
| - |
Maximum number of mentions (@username) |
| - |
Maximum number of hashtags (#example) |
| - |
Photo
Photo properties | Guidelines | More information |
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Allowed extensions |
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Maximum number of files |
| - |
Maximum file size |
| - |
Aspect ratio |
| - |
Location tag |
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You can tag only Facebook pages that have their latitude and longitude location data set correctly. The location does not appear in the Publisher preview. To learn more, see the official Facebook documentation at https://www.facebook.com/business/help/1307164290541887 |
Carousel
Carousel properties | Guidelines | More information |
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File count |
| - |
Photo | The same capabilities as described in Photo for the Instagram platform. | - |
Video | The same capabilities as described in Reels for the Instagram platform. | - |
Location tag |
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You can tag only Facebook pages that have their latitude and longitude location data set correctly. The location does not appear in the Publisher preview. To learn more, see the official Facebook documentation at https://www.facebook.com/business/help/1307164290541887 |
Reels
Reel properties | Guidelines | More information |
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Allowed extensions |
| - |
Maximum number of files |
| - |
Maximum file size |
| - |
Minimum and maximum duration |
| - |
Maximum width |
| - |
Aspect ratio |
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We recommend |
FPS (frames per second) |
| - |
Video codec | HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling | - |
Maximum video bitrate |
| - |
Audio codec | AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo) | - |
Maximum audio bitrate |
| - |
Thumbnail | Allowed extensions: Maximum file size: |
Use the Edit asset option to customize the video thumbnail in Publisher. |
Location tag |
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You can tag only Facebook pages that have their latitude and longitude location data set correctly. The location does not appear in the Publisher preview. To learn more, see the official Facebook documentation at https://www.facebook.com/business/help/1307164290541887 |
Story (Manual Publishing)
This information is valid for when you manually publish a story. Manual publishing requires the Emplifi Mobile and Instagram apps. Because manual publishing requires the responsible user to make the post through the Instagram app, it is possible that the assets you upload for the story experience might change at the time of publication.
Story (manual) properties | Guidelines | More information |
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Allowed extensions |
| - |
Maximum number of files |
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Up to 16 files can be scheduled in a single story post in Publisher, and each file will become its own story at the time of publication. |
Maximum file size |
| - |
Story (Auto-publishing)
This information is valid for when you schedule and publish a post through Publisher.
Story (automatic) properties | Guidelines | More information |
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Maximum number of files |
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Up to 16 files can be scheduled in a single story post in Publisher, and each file will become its own story at the time of publication. |
Aspect ratio |
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We recommend 9:16 to avoid cropping or blank spaces. |
Photos | Allowed extensions: Maximum file size: | - |
Videos | Allowed extensions: Maximum file size: Minimum and maximum duration: FPS (frames per second): Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo) Maximum audio bitrate: | - |
Additional publishing options
Tag/Mention any IG profile by using: "@" (there is no autocomplete)
Carousels
Label
Scheduling
Uploading cloud-shared assets directly from cloud storage applications
To learn more, see Content Options in Publisher.