TikTok Publishing

This page contains high-level specifications for scheduling and publishing TikTok posts through Publisher.

If your post does not meet the requirements to publish, Publisher informs you so you can correct the post.

The TikTok API allows only 15 posts within 24 hours. This period of time starts from when the first post is published to the target account. Publisher keeps track of your publishing history and will warn you when the limit is reached. If you schedule or publish posts through the API with tools other than Emplifi Publisher, it is possible you will reach this limit before Publisher can warn you.

Text

Text properties	Guidelines	More information
Post character limit	`2,200`	-

Video

Video properties	Guidelines	More information
Allowed extensions	`mp4`, `avi`, `mpeg`, `mpg`, `mov`, `m4v`	-
Maximum number of files	`1`	-
Minimum and maximum duration	3 seconds to 3 minutes	Select TikTok accounts can upload videos longer than 3 minutes, but no video can be longer than 10 minutes. TikTok has not publicly disclosed what conditions a creator needs to meet to upload a video longer than 3 minutes.
Maximum file size	`4 GB`	-
Minimum dimensions	`360px x 360px`	-
Maximum dimensions	`4096px x 4096px`	-
FPS (frames per second)	`23 to 60 fps`	-
Thumbnail	You must select a frame from the video.	Use the Edit asset (or edit video option) to customize the video thumbnail in Publisher.

Additional publishing options

Scheduling with PrimeTime AI Recommendations
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