Skip to main content
Skip table of contents

AI Composer

AI Composer is an artificial intelligence tool that allows you to quickly write posts and responses, and use them in your interactions with your clients and followers across social media.

AI Composer is the winner of the 2023 Artificial Intelligence Breakthrough Award.


You must have Emplifi’s Scale or a higher package to use AI Composer.

Using AI Composer

To use AI Composer to help you write your social media posts:

  1. In the Emplifi suite, click the Publisher icon.

  2. Click Create post.

  3. In the panel that opens, select one or more profiles, then click Use selected profiles.

  4. Click Use AI Composer.

    The AI Composer screen appears.

AI Composer options

Before you begin composing your message, select the basic characteristics of the text.

After you define the characteristics of the message, click Generate text.

Automatic language detection

AI Composer can detect the language after you type a couple of words into the prompt box.

For best results, we recommend that you type the prompt using full diacritics of the particular language (accents, stress signs, umlauts, etc.).

For example, when typing in French, type hôtel and très instead of hotel and tres.

You can change the target language at any point.


Choose one of the available languages to generate messages targeted at your diverse global audience.

You may enter the prompt in a different language than the one that you selected. For example, you may type your prompt in Slovak and select English as the language in which you want AI to generate the text.

Languages are incredibly complex systems with various degrees of online proliferation. These factors may impact how effectively AI can process available resources. We advise that you check the grammar of generated text, especially for synthetic languages such as Czech, Arabic, Italian, or Russian. Also see: Analytic languages.

Supported languages

Click here to see the list of supported languages:
  • Arabic

  • Catalan

  • Chinese

  • Croatian

  • Czech

  • Danish

  • Dutch

  • English

  • Estonian

  • Finnish

  • French

  • German

  • Greek

  • Hungarian

  • Indonesian

  • Italian

  • Japanese

  • Korean

  • Norwegian

  • Polish

  • Portuguese

  • Portuguese (BR)

  • Romanian

  • Russian

  • Slovak

  • Slovenian

  • Spanish

  • Spanish (LATAM)

  • Swedish

  • Turkish

Prompt text

Define the topic and provide the details for the AI engine to construct the message. It can be a simple line such as Emplifi AI Composer coming soon to Emplifi Social Marketing Cloud or you can enter the Six Ws (who, what, when, where, why, and how).

Only enter the subject matter information details in the box.

Do not enter additional instructions (language, accent, slang, style, length, etc.) in the Prompt text box.

Do: First human Charles Brubaker lands on Mars

Don’t: Compose opinion news piece lead about first human Charles Brubaker lands on Mars in 200 characters AP style, US English, no emoji, include philosophical question at the end


Define the format of the message based on your target audience.

  • General

  • News

Tone of voice

Match the language of the message to the nature of the news or information about your brand. For example, choose the Excited option in a post about the birth of a baby panda.

  • Energetic

  • Excited

  • Inspirational

  • Neutral

  • Optimistic

  • Professional

  • Recommended

  • Sad

  • Sales pitch

Text length

  • Short

  • Medium

  • Long

Additional elements

You can further refine the text by including additional elements to increase engagement:

  • hashtags (such as #, @)

  • emojis (such as 🙂 )

  • questions

Process and verify the AI messages

AI Composer generates multiple versions of the assignment.

Usage guidelines and policies

Human moderation is necessary. The decision to use and/or modify the AI-generated content is yours.

AI Composer is an artificial intelligence tool. While highly autonomous and constantly learning, some members of your audience may find its messages inappropriate and, ultimately, damaging to your brand.

That is why you cannot automatically deploy AI Composer’s answers.

As per OpenAI usage policy, you cannot use AI Composer to generate the following types of content:

  • Hate

  • Harassment

  • Violence

  • Self-harm

  • Sexual

  • Political

  • Spam

  • Deception

  • Malware

If you prompt AI Composer to generate such content, AI Composer may take the following actions:

  • will not generate content

  • will generate content that you do not expect 🙂

Use a generated message

  1. Select the message that you find the best, then click Add to post.
    The selected text appears in the Post text section’s editor field.

  2. Click Apply.
    The post appears in the Publisher’s text field.

Combine and edit generated messages

  1. Find the messages that are the closest to what you have in mind.

  2. One by one, select and click Add to post on each of them.
    The texts appear in the Post text section’s editor field.

  3. Edit the post as you would in any text editor.

  4. When you are happy with the result, click Apply.
    The post appears in the Publisher’s text field.

After you compose your message, you can continue to prepare your post in the usual manner as a standalone post or you can use it in your Emplifi Link in Bio microsite.

Amplify or Relax the Emotions in your Copy

You can quickly tweak the message to emphasize the emotions of the original text or make the text sound more informal and easy-going.

  1. Type the message for your post.

  2. Click Amplify emotions or Relax tone.
    AI Composer gives four post suggestions.

  3. Click Replace post text or Add to post.

JavaScript errors detected

Please note, these errors can depend on your browser setup.

If this problem persists, please contact our support.