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Schedule and Publish Instagram Posts

To use Publisher to create, publish, and schedule your Instagram content, you need an Instagram business profile.

If you only have a personal Instagram profile, see the following guide to set up your business profile - How to set up a business account on Instagram.

What is an Instagram business profile?

Instagram business profiles are just like personal profiles, except they also allow users to:

  • Promote posts directly from the app

  • View more detailed performance metrics (Reach, Impressions) with Instagram Insights

  • Add business contact information so customers can reach you through the app

To create an Instagram business profile, you need to link it to a Facebook Page. To do this, you need to be a Facebook admin of the Page. Moving forward, the posts you choose to share from Instagram on Facebook will be on that Page.

Business profiles cannot be private.

Enabling Publishing for your Instagram business profile

Before you enable publishing for your Instagram profile, ensure you are a Facebook admin or an editor of the Page which is associated with your Instagram business profile. You can then follow these steps:

  1. Go to Settings.

  2. Click Profiles.

  3. Find the Instagram profile and in the Profile details tab, Connection section, click Connect publishing for Instagram publishing.

  4. Complete the authentication process to give Emplifi permission to publish content to your Instagram profile.

Once you’ve enabled publishing for your Instagram business profiles in Emplifi Suite, you can use all of the Publisher features:

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