You can use Bit.ly to shorten the links in your Publisher content so your audience can focus on the message rather than on a long and complex URL.
Link Shortener is activated automatically on all Emplifi accounts.
Shortening a link with Bit.ly
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Go to Publisher.
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Click Create a Post.
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Click the Import preview link.
A side panel will appear -
Insert your URL link and check in the Shorten link option.
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Click Add link.
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Continue with designing your post.
Clicks on shortened links are tracked normally as any other link in Emplifi analytics.
However, Emplifi does not support connecting to a Bit.ly account and, as a result, Bit.ly native analytics is not accessible from the Emplifi platform.