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LinkedIn Publishing

This page contains high-level specifications for scheduling and publishing LinkedIn posts through Publisher.

If your post does not meet the requirements to publish, Publisher informs you so you can correct the post.

Text

Text properties

Guidelines

More information

Post character limit

2,200

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This information is valid for when you use the Import preview link option.

Link properties

Guidelines

More information

Maximum number of links

1

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Link title character limit

399

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Link description character limit

4,086

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Thumbnail

The same capabilities as described in Photo for the LinkedIn platform.

You can customize the link thumbnail in Publisher.

Photo

Photo properties

Guidelines

More information

Allowed extensions

jpg, jpeg, png, gif

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Maximum number of files

9

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Maximum file size

69.3 MB

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Maximum image dimensions

30,000px x 30,000px

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Maximum total pixel size

36,156,100px

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Alt text character limit

4,086

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Video

Video properties

Guidelines

More information

Allowed extensions

avi, mp4, mov, webm, mpeg, wmv, m4v

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Maximum number of files

1

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Minimum and maximum file size

75 kb to 200 MB

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Minimum and maximum duration

3 to 60 seconds

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Additional publishing options

  • Label

  • Scheduling

  • Tag/mention LinkedIn Business Profiles

  • Tag/mention LinkedIn Personal Profiles (that follow at least one profile used to create the post through Publisher)

  • Uploading cloud-shared assets directly from cloud storage applications

To learn more, see Content Options in Publisher.

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