LinkedIn Publishing

This page contains high-level specifications for scheduling and publishing LinkedIn posts through Publisher.

If your post does not meet the requirements to publish, Publisher informs you so you can correct the post.

Text

Link

This information is valid for when you use the Import preview link option.

Link properties	Guidelines	More information
Maximum number of links	1	-
Link title character limit	399	-
Link description character limit	4,086	-
Thumbnail	The same capabilities as described in Photo for the LinkedIn platform.	You can customize the link thumbnail in Publisher.

Photo

Video

Document

Before publishing your document, consider the following information:

• The post preview in Emplifi Publisher and its feeds only shows the first page of the document for illustrative purposes. The post preview for LinkedIn documents is unavailable for Emplifi Community feeds.

• For accessibility reasons, any LinkedIn users with the ability to see your post can download your post as a PDF regardless of the file extension you originally uploaded.

• Documents do not appear in Content → Collections.

• Documents cannot be added to Emplifi Link in bio pages.

Document properties	Guidelines	More information
Allowed extensions	ppt, pptx, doc, docx, pdf	LinkedIn recommends first converting your documents to PDF whenever possible to ensure a high quality upload.
Maximum number of files	1	-
Maximum file size	100 MB	-
Title (name of document)	1-58 characters	You must give your document a title after you attach it to your post in the editor.
Maximum page count	300	-
Videos and animations	Not supported	Video and other animations display as a static image.

Additional publishing options

• Label

• Scheduling

• Tag/mention LinkedIn Business Profiles

• Tag/mention LinkedIn Personal Profiles (that follow at least one profile used to create the post through Publisher)

• Uploading cloud-shared assets directly from cloud storage applications

To learn more, see Content Options in Publisher.