This page contains high-level specifications for scheduling and publishing LinkedIn posts through Publisher.
If your post does not meet the requirements to publish, Publisher informs you so you can correct the post.
Text
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Text properties |
Guidelines |
More information |
|---|---|---|
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Post character limit |
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- |
Link
This information is valid for when you use the Import preview link option.
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Link properties |
Guidelines |
More information |
|---|---|---|
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Maximum number of links |
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- |
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Link title character limit |
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- |
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Link description character limit |
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- |
|
Thumbnail |
The same capabilities as described in Photo for the LinkedIn platform. |
You can customize the link thumbnail in Publisher. |
Photo
|
Photo properties |
Guidelines |
More information |
|---|---|---|
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Allowed extensions |
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- |
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Maximum number of files |
|
- |
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Maximum file size |
|
- |
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Maximum image dimensions |
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- |
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Maximum total pixel size |
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- |
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Alt text character limit |
|
- |
Video
|
Video properties |
Guidelines |
More information |
|---|---|---|
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Allowed extensions |
|
- |
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Maximum number of files |
|
- |
|
Minimum and maximum file size |
|
- |
|
Minimum and maximum duration |
|
- |
Document
Before publishing your document, consider the following information:
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The post preview displays the first page of your document and is available only within Emplifi Publisher.
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LinkedIn transforms all document types into a PDF file before publishing your post, and any LinkedIn user with the ability to see your post can download your post as a PDF from LinkedIn.
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Documents do not appear in Content → Collections.
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Documents cannot be added to Emplifi Link in bio pages.
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Document properties |
Guidelines |
More information |
|---|---|---|
|
Allowed extensions |
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LinkedIn recommends first converting your documents to PDF whenever possible to ensure a high quality upload. |
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Maximum number of files |
|
- |
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Maximum file size |
|
- |
|
Title (name of document) |
|
You must give your document a title after you attach it to your post in the editor. |
|
Maximum page count |
|
- |
|
Videos and animations |
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Video and other animations display as a static image. |
Additional publishing options
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Label
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Scheduling
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Tag/mention LinkedIn Business Profiles
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Tag/mention LinkedIn Personal Profiles (that follow at least one profile used to create the post through Publisher)
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Uploading cloud-shared assets directly from cloud storage applications
To learn more, see Content Options in Publisher.