October 30, 2025

Ratings & Reviews

AI Review Topics General Release

We are excited to announce the general release of our AI review topics filter. Designed with the idea of helping your shoppers navigate product reviews more efficiently, our LLM for AI Review Topics analyzes the most linguistically prominent words or phrases within the reviews of your products to generate a list of themes or topics associated with those words that shoppers can then use to filter product reviews.

To enable AI Review Topics for your account, please contact your Customer Success Manager.

Learn more:
AI Review Topics

Bot

Improved Default Settings and Quality-of-life Improvements for Webchat Messengers

This release includes:

• Persistent sessions for Webchat messengers
  You can now enable a persistent session in a Webchat messenger.
  To do so, use the new setting, Persist session, that is now available within Webchat messengers.
  This setting allows you to define at a global level (by default) that a Webchat conversation will persist between refresh events or revisiting webpages containing the Messenger widget. The setting will remember the state of the Messenger widget (such as open or closed) between sessions, allowing you to easily continue from your last point of conversation.
  Even with this setting enabled, you can still choose to create a new conversation.

• Disable sending postback messages to Intent handlers
  You can now disable sending any postback messages from interactive reply types (for example, quick replies, carousels, or multi-replies) to analytics or any Intent handlers connected to your bot. This helps reducing potential friction or confusion when interpreting data or routing user behaviors.
  To do so, use the new setting, Disable sending postback messages to Intent handlers, that is now available under the Intents tab within the Bot authoring settings.

• Improved consistency with "Create new flow" actions
  All options for creating a new conversation flow from the various authoring prompts (the flow selector menu, the home screen button, the Add item option in the library tree) now use the default flow and node structure displayed when adding a new response node. The default structure provides helpful sample texts and a preconfigured action to wait for your input before proceeding through a flow.

• Automatically adding a "Wait for user input" action for interactive response types
  When converting a response type from a non-interactive response (for example, text) to an interactive response type (for example, quick replies, carousels, or multi-replies), the Wait for user input action is now automatically added to the response.
  You no longer need to add the action manually as an additional configuration step.
  This reduces the chance of accidentally publishing flows with interactive buttons that do not wait for users to make a choice before proceeding through a conversation flow.

• Updated messages for conversation breaks and initial contact events
  The messages for conversation breaks and initial contact events are now by default displayed as text within the Bot Tester or Conversations interfaces. This helps you easily interpret when a conversation break or initial contact event has been used during a conversation flow.
  These are system, internal-only messages and are never displayed to customers.

Learn more:
Emplifi Bot

[REMINDER] Facebook Metric Deprecation Announcement

As per Meta’s announcement, Page impressions, Post impressions, and Page fans metrics for Facebook are deprecated effective November 15, 2025.

https://vimeo.com/1127701574/6668d95dd6

Replacement Metrics

• Page impressions will be replaced by Page views (profile-level in Emplifi).

• Post impressions will be replaced by Post views (post-level in Emplifi).

• Paid/Org breakdown of Post Impressions & Page Impressions will be replaced by Paid/Org breakdown of Post views & Page views.

• Page fans (Page likes in Emplifi) will be replaced by Page follows.

• Page fans city (Followers by city in Emplifi) will be replaced by Page follows city.

• Page fans country (Followers by country in Emplifi) will be replaced by Page follows country.

The historical data of the original metric will be preserved, and the new metrics will be mapped into the current Emplifi metrics effective November 15, 2025.

Emplifi boards and widgets (including paid/organic impression breakdowns) that use Page impressions and Post impressions will instead use Media views (Profile-level) and Media views (Post-level) metric data. The impressions naming will remain in Emplifi metrics for compatibility with other social media platforms.

While similar, Views and Impressions are not exactly the same.
For an overview of how this affects your analyses, see How to Approach Instagram and Facebook Views and Impressions Data.

Locale Data Is Not Available for Page Follows

• Page fans locale (Followers by language in Emplifi)
  Currently, meta has decided not to include locale (language) data for the Page follows metric. They also have not provided an alternative metric.

Followers by language in Emplifi for the Facebook People insights board and Facebook Global people insights board in Unified Analytics will be removed 90 days after the deprecation goes into effect.

Integration of Primary Metrics

As part of the integration of the following metrics, we will also download 2 years of historical data:

• Media views profile level (Page views in Facebook)

• Media views post level (Post views in Facebook)

• Page follows (metric offers also values for regional Facebook pages)

• Page follows city

• Page follows country

The new primary metrics will be introduced to Content, Unified Analytics, Dashboard, Community, and the Emplifi API.

Posts or profiles created after the deprecation should have the same counts for Media views and Total impressions. Posts or profiles created before the deprecation can potentially have different values for Media views and Total impressions.

Learn more:
Facebook Metric Deprecation (November 2025)