October 15, 2025

Listening

Exclude Sensitive Content from Listening Results

When setting up a listening query, you can now configure it to filter out sensitive content: detect images that may contain nudity and exclude mentions with such images from listening data.

Learn more:
Listening - General Guide

Bot

Updated Overview Page, Response Editor Consistency, and Minor Bugfixes

This release includes:

• An updated Overview page experience
  Following the release of a new Settings interface (see September 17, 2025), we released an entirely new Overview page experience. The new Overview page replaces the former "cards" interface with a streamlined, easy-to-use table view of your bots.
  The table view allows you to see all your bots in a list rather than limiting the display to only three bots. For each bot, you now can:

  • See the number of conversations the bot has received in the last 24 hours, and when and by whom the last version of your bot was published

  • Add/remove channels and profiles directly from the Overview page and see links to the native experience for each connected channel or profile

  • Duplicate and rename your bots within the same menu

  • Click the newly added Analyze button to open a pre-filtered Unified Analytics display of your bot and its related performance metrics

• Response editing consistency
  Whether you are editing responses within the main flow authoring interface or via the additional library tree interfaces (Intents, Response Groups, Routing Rules), the drop-down selector now offers a consistent experience, including the descriptive text and guidance for each response type as within the main flow authoring interface.

• Publish button relocation
  The Publish button for bots is now located within the main flow authoring interface in the top-right of the screen. This allows you to publish a change without exiting the bot that you are editing.

• Minor bugfixes and experience improvements
  We released fixes for a few minor visual issues, including the following:

  • Node connectors remaining hidden when using URL response types for postbacks

  • The button for generating AI intent utterances being displayed when the feature was disabled

  • Minor improvements to user experience in terms of clearing "memory" for selected values when editing routing rule conditions

Learn more:
Emplifi Bot

REMINDER: Facebook Metric Deprecation Announcement

As per Meta’s announcement, Page impressions, Post impressions, and Page fans metrics for Facebook are deprecated effective November 15, 2025.

Replacement Metrics

• Page impressions will be replaced by Page views (profile-level in Emplifi).

• Post impressions will be replaced by Post views (post-level in Emplifi).

• Paid/Org breakdown of Post Impressions & Page Impressions will be replaced by Paid/Org breakdown of Post views & Page views.

• Page fans (Page likes in Emplifi) will be replaced by Page follows.

• Page fans city (Followers by city in Emplifi) will be replaced by Page follows city.

• Page fans country (Followers by country in Emplifi) will be replaced by Page follows country.

The historical data of the original metric will be preserved, and the new metrics will be mapped into the current Emplifi metrics effective November 15, 2025.

Emplifi boards and widgets (including paid/organic impression breakdowns) that use Page impressions and Post impressions will instead use Media views (Profile-level) and Media views (Post-level) metric data. The impressions naming will remain in Emplifi metrics for compatibility with other social media platforms.

While similar, Views and Impressions are not exactly the same.
For an overview of how this affects your analyses, see How to Approach Instagram and Facebook Views and Impressions Data.

Locale Data Is Not Available for Page Follows

• Page fans locale (Followers by language in Emplifi)
  Currently, meta has decided not to include locale (language) data for the Page follows metric. They also have not provided an alternative metric.

Followers by language in Emplifi for the Facebook People insights board and Facebook Global people insights board in Unified Analytics will be removed 90 days after the deprecation goes into effect.

Integration of Primary Metrics

As part of the integration of the following metrics, we will also download 2 years of historical data:

• Media views profile level (Page views in Facebook)

• Media views post level (Post views in Facebook)

• Page follows (metric offers also values for regional Facebook pages)

• Page follows city

• Page follows country

The new primary metrics will be introduced to Content, Unified Analytics, Dashboard, Community, and the Emplifi API.

Posts or profiles created after the deprecation should have the same counts for Media views and Total impressions. Posts or profiles created before the deprecation can potentially have different values for Media views and Total impressions.

Learn more:
Facebook Metric Deprecation (November 2025)