Board path
Social profiles > YouTube > Video insights > Video insights
Why use this board
Use this board to analyze YouTube video performance: views, watch behavior, and engagement signals to refine short-form video strategy.
Board controls
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Select data source: Select Owned YouTube Profiles or Profile Labels. In order to use another data source type, please delete the current one and add a different data source type.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
Metrics on this board
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Average time watched — Average time watched trend
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Average view percentage — Average view percentage
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Average view percentage — Average view percentage trend
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Average time watched — Average time watched
Widgets
Average time watched trend
What it measures: An overview of the average amount of time that users spent watching videos published within the selected date range during the videos' lifetime. YouTube insights data may take 72 hours to be available from the network. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average time watched
Visualization: Bar trend
Average view percentage
What it measures: The average percentage of video length that was viewed for all videos published within the selected date range. This metric does not count looping clips traffic. YouTube insights data may take 72 hours to be available from the network. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average view percentage
Visualization: Value with change
Average view percentage trend
What it measures: An overview of the average percentage of video length that was viewed for all videos published within the selected date range, segregated by publication date. This metric does not count looping clips traffic. YouTube insights data may take 72 hours to be available from the network. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average view percentage
Visualization: Bar trend
Average time watched
What it measures: The average amount of time that users spent watching videos published within the selected date range during the videos' lifetime. YouTube insights data may take 72 hours to be available from the network. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average time watched
Visualization: Value with change