YouTube — Overview — Overview

Board path

Social profiles > YouTube > Overview > Overview

Why use this board

Use this board to review how your YouTube profiles performed in the selected period; spot follower growth, reach, content volume, and engagement trends that need a deeper look.

Board controls

  • Select data source: Select Owned YouTube Profiles or Profile Labels. In order to use another data source type, please delete the current one and add a different data source type.

  • Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.

  • Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.

  • Aggregated by: Day, Week, Month, Quarter, Year.

  • Interactions: Interactions, Interactions per 1k followers.

Metrics on this board

  • Interactions — Interactions trend

  • Interactions per 1k followers — Interactions trend

  • Engagements — Engagements trend

  • Engagements — Number of engagements

  • Subscribers growth — Followers growth

  • Video views — Video views trend

  • Number of subscribers — Followers trend

  • Average engagements — Average number of engagements

  • Subscribers growth — Followers growth trend

  • Number of videos — Total content

  • Average engagements — Average engagements trend

  • Subscribers — Number of followers

  • Interactions — Number of Interactions

  • Interactions per 1k followers — Number of Interactions

  • Video views — Video views

  • Number of videos — Content trend

  • Interactions — Interactions by type

  • Interactions per 1k followers — Interactions by type

Widgets

Interactions trend

What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.

Metrics: Interactions, Interactions per 1k followers

Visualization: Bar trend

Engagements trend

What it measures: An overview of the total number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.

Metrics: Engagements

Visualization: Bar trend

Number of engagements

What it measures: The total number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.

Metrics: Engagements

Visualization: Value with change

Followers growth

What it measures: The increase or decrease in the number of users who are subscribed to selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.

Metrics: Subscribers growth

Visualization: Value with change

Video views trend

What it measures: An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. YouTube considers a video as viewed when it was watched for 30+ seconds. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.

Metrics: Video views

Visualization: Bar trend

Followers trend

What it measures: An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.

Metrics: Number of subscribers

Visualization: Line chart

Average number of engagements

What it measures: The average number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.

Metrics: Average engagements

Visualization: Value with change

Followers growth trend

What it measures: An overview of the increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.

Metrics: Subscribers growth

Visualization: Bar trend

Total content

What it measures: The sum of all videos published by selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.

Metrics: Number of videos

Visualization: Value with change

Average engagements trend

What it measures: An overview of the average number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by video publication date. Note: This metric shows both organic and boosted data. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.

Metrics: Average engagements

Visualization: Bar trend

Number of followers

What it measures: The total number of users who are subscribed to selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.

Metrics: Subscribers

Visualization: Value with change

Number of Interactions

What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.

Metrics: Interactions, Interactions per 1k followers

Visualization: Value with change

Video views

What it measures: The lifetime number of views for videos that were published during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.

Metrics: Video views

Visualization: Value with change

Content trend

What it measures: An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.

Metrics: Number of videos

Visualization: Bar trend

Interactions by type

What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.

Metrics: Interactions, Interactions per 1k followers

Visualization: Horizontal bar chart