YouTube — Public profiles — Overview

Board path

Social profiles > YouTube > Public profiles > Overview

Why use this board

Use this board to snapshot competitor or public YouTube profile performance; track engagement and content signals for brand-health and competitive reporting.

Board controls

  • Select data source: Select Public YouTube Profiles or Profile Labels. In order to use another data source type, please delete the current one and add a different data source type.

  • Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.

  • Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.

  • Aggregated by: Day, Week, Month, Quarter, Year.

  • Interactions: Interactions, Interactions per 1k followers.

Metrics on this board

  • Video views — Video views trend

  • Video views — Video views

  • Subscribers — Number of followers

  • Number of subscribers — Followers trend

  • Interactions — Number of interactions

  • Interactions per 1k followers — Number of interactions

  • Interactions — Interactions trend

  • Interactions per 1k followers — Interactions trend

  • Subscribers growth — Followers growth

  • Subscribers growth — Followers growth trend

  • Videos — Total content

  • Number of videos — Content trend

  • Interactions — Interactions by type

  • Interactions per 1k followers — Interactions by type

Widgets

Video views trend

What it measures: An overview of the lifetime number of views for videos that were published by selected profiles during the selected date range, segregated by publication date. YouTube considers a video as viewed when it was played for 30+ seconds. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.

Metrics: Video views

Visualization: Bar trend

Video views

What it measures: The lifetime number of views for videos that were published by selected profiles during the selected date range. YouTube considers a video as viewed when it was played for 30+ seconds. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.

Metrics: Video views

Visualization: Value with change

Number of followers

What it measures: The total number of users who are subscribed to selected profiles over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.

Metrics: Subscribers

Visualization: Value with change

Followers trend

What it measures: An overview of the number of users who are subscribed to selected profiles during the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.

Metrics: Number of subscribers

Visualization: Line chart

Number of interactions

What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.

Metrics: Interactions, Interactions per 1k followers

Visualization: Value with change

Interactions trend

What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.

Metrics: Interactions, Interactions per 1k followers

Visualization: Bar trend

Followers growth

What it measures: The net increase or decrease in the total number of subscribers to the selected profiles over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.

Metrics: Subscribers growth

Visualization: Value with change

Followers growth trend

What it measures: An overview of the net increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.

Metrics: Subscribers growth

Visualization: Bar trend

Total content

What it measures: The the total number of videos published by selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.

Metrics: Videos

Visualization: Value with change

Content trend

What it measures: An overview of the total number of videos published by selected profiles during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.

Metrics: Number of videos

Visualization: Bar trend

Interactions by type

What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.

Metrics: Interactions, Interactions per 1k followers

Visualization: Horizontal bar chart