Board path
Social profiles > YouTube > Public profiles > Multicomparison
Why use this board
Use this board to compare public YouTube profiles side by side; benchmark competitive performance and spot category leaders.
Board controls
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Public & Owned Youtube Profiles: Select profile.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Number of videos — Total content
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Number of subscribers — Number of followers
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Subscribers growth — Followers growth
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Average interactions per video — Average interactions per content piece
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Number of video views — Video views
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Avg. interactions per 1K subscribers — Average interactions per 1K followers
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Number of interactions — Interactions by type
Widgets
Total content
What it measures: The total number of videos published per selected profile during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of videos
Visualization: Bar chart
Number of followers
What it measures: The total number of users who are subscribed to selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of subscribers
Visualization: Bar chart
Followers growth
What it measures: The net increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Subscribers growth
Visualization: Bar chart
Average interactions per content piece
What it measures: The total number of lifetime interactions (likes, comments, and shares) for videos published by a selected profile during the selected date range, divided by the number of published videos from the same period. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average interactions per video
Visualization: Bar chart
Video views
What it measures: The lifetime number of views for videos that were published during the selected date range. YouTube considers a video as viewed when it was played for 30+ seconds. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of video views
Visualization: Bar chart
Average interactions per 1K followers
What it measures: The average number of interactions (likes, comments, and shares) per 1000 subscribers for the set of videos published during the selected date range. The number of interactions per 1000 subscribers is related to video publishing time. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Avg. interactions per 1K subscribers
Visualization: Bar chart
Interactions by type
What it measures: The distribution of the total number of interactions (likes, comments, and shares) for videos published during the selected date range, segregated by interaction type. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of interactions
Visualization: Stacked bar chart