Board path
Social profiles > YouTube > Overview > Profile vs. profile
Why use this board
Use this board to benchmark two YouTube profiles you manage on the same metrics; see where each profile leads and where one outperforms the other.
Board controls
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Profile pickers: Select a profile to compare.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Interactions: Interactions, Interactions per 1k followers.
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Color picker (Profile 1 or 2): Assign each profile a color in the toolbar so you can spot which profile drives each metric in KPIs, breakdowns, and trends. Choose from a list of 16 colors.
Metrics on this board
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Videos — Profile 1: Total content
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Average engagements — Profile 1: Average number of engagements
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Videos — Profile 2: Total content
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Video views — Profile 1: Video views
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Average video views — Profile 1: Average video views
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Engagements — Profile 1: Number of engagements
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Interactions — Interactions by type
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Interactions per 1k followers — Interactions by type
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Interactions — Profile 1: Average Interactions per content piece
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Interactions per 1k followers — Profile 1: Average Interactions per content piece
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Average video views — Profile 2: Average video views
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Subscribers — Profile 1: Number of followers
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Subscribers growth — Profile 2: Followers growth
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Interactions — Profile 1: Number of Interactions
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Interactions per 1k followers — Profile 1: Number of Interactions
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Number of subscribers — Followers trend
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Subscribers — Profile 2: Number of followers
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Average engagements — Profile 2: Average number of engagements
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Engagements — Profile 2: Number of engagements
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Video views — Profile 2: Video views
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Interactions — Interactions trend
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Interactions per 1k followers — Interactions trend
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Number of videos — Content trend
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Subscribers growth — Followers growth trend
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Interactions — Profile 2: Number of Interactions
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Interactions per 1k followers — Profile 2: Number of Interactions
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Subscribers growth — Profile 1: Followers growth
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Interactions — Profile 2: Average Interactions per content piece
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Interactions per 1k followers — Profile 2: Average Interactions per content piece
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Video views — Video views trend
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Interactions — Average Interactions per content piece trend
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Interactions per 1k followers — Average Interactions per content piece trend
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Average engagements — Average engagements trend
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Engagements — Engagements trend
Widgets
Profile 1: Total content
What it measures: The total number of videos published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Videos
Visualization: Value with change
Profile 1: Average number of engagements
What it measures: The average number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Profile 2: Total content
What it measures: The total number of videos published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Videos
Visualization: Value with change
Profile 1: Video views
What it measures: The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Video views
Visualization: Value with change
Profile 1: Average video views
What it measures: The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was watched for 30+ seconds. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average video views
Visualization: Value with change
Profile 1: Number of engagements
What it measures: The total number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Interactions by type
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar chart
Profile 1: Average Interactions per content piece
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Profile 2: Average video views
What it measures: The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was watched for 30+ seconds. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average video views
Visualization: Value with change
Profile 1: Number of followers
What it measures: The total number of users who are subscribed to the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Subscribers
Visualization: Value with change
Profile 2: Followers growth
What it measures: The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Subscribers growth
Visualization: Value with change
Profile 1: Number of Interactions
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Followers trend
What it measures: An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of subscribers
Visualization: Line chart
Profile 2: Number of followers
What it measures: The total number of users who are subscribed to the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Subscribers
Visualization: Value with change
Profile 2: Average number of engagements
What it measures: The average number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Profile 2: Number of engagements
What it measures: The total number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Profile 2: Video views
What it measures: The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Video views
Visualization: Value with change
Interactions trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar trend
Content trend
What it measures: An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of videos
Visualization: Bar trend
Followers growth trend
What it measures: An overview of the net increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Subscribers growth
Visualization: Bar trend
Profile 2: Number of Interactions
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Profile 1: Followers growth
What it measures: The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Subscribers growth
Visualization: Value with change
Profile 2: Average Interactions per content piece
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Video views trend
What it measures: An overview of the lifetime number of views for videos that were published by selected profiles during the selected date range, segregated by publication date. YouTube considers a video as viewed when it was watched for 30+ seconds. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Video views
Visualization: Bar trend
Average Interactions per content piece trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar trend
Average engagements trend
What it measures: An overview of the average number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by video publication date. Note: This metric shows both organic and boosted data. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average engagements
Visualization: Bar trend
Engagements trend
What it measures: An overview of the total number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Engagements
Visualization: Bar trend