Board path
Social profiles > YouTube > Public profiles > Profile vs. profile label
Why use this board
Use this board to compare a public YouTube profile against a labeled competitor group; see how one brand stacks up against a segment.
Board controls
-
Profile: Select a profile to compare against the profile label segment.
-
Profile label: Select a profile label.
-
Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, Origin of content, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
-
Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
-
Aggregated by: Day, Week, Month, Quarter, Year.
-
Color picker (Profile or profile label): Assign the profile and profile label each a color in the toolbar so you can spot which side drives each metric in KPIs, breakdowns, and trends. Choose from a list of 16 colors.
Metrics on this board
-
Follower growth — Profile label: Follower growth trend
-
Avg. number of followers — Profile: Average number of followers trend
-
Avg. number of followers — Profile label: Average number of followers
-
Avg. interactions per 1k followers — Profile label: Average interactions per 1k followers
-
Avg. interactions per 1k followers — Profile: Average interactions per 1k followers
-
Number of content pieces — Profile: Total content pieces
-
Avg. number of followers — Profile label: Average number of followers trend
-
Follower growth — Profile: Follower growth
-
Follower growth — Profile label: Follower growth
-
Follower growth — Profile: Follower growth trend
-
Avg. number of followers — Profile: Average number of followers
-
Number of content pieces — Profile label: Content by profile trend
-
Average interactions — Profile label: Average interactions
-
Average interactions — Profile: Average interactions
-
Number of content pieces — Profile: Content trend
-
Number of content pieces — Profile label: Content by profile
-
Number of content pieces — Profile: Content by media type
-
Number of content pieces — Profile label: Content by media type and profile
-
Avg. interactions per 1k followers — Profile label: Average interactions per 1k followers by interaction type trend
-
Average interactions — Profile: Average interactions by media type trend
-
Average interactions — Profile label: Average interactions by media type trend
-
Avg. interactions per 1k followers — Profile label: Average interactions per 1k followers by media types trend
-
Avg. interactions per 1k followers — Profile: Average interactions per 1k followers by media types trend
-
Average interactions — Profile: Average interactions by type trend
-
Average interactions — Profile label: Average interactions by type trend
-
Avg. interactions per 1k followers — Profile: Average interactions per 1k followers by interaction types
Widgets
Profile label: Follower growth trend
What it measures: An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Follower growth
Visualization: Bar trend
Profile: Average number of followers trend
What it measures: An overview of the average number of users who are following the selected profile during the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Avg. number of followers
Visualization: Bar trend
Profile label: Average number of followers
What it measures: The average number of users who are following profiles that are assigned with the selected label during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. number of followers
Visualization: Value with change
Profile label: Average interactions per 1k followers
What it measures: The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. interactions per 1k followers
Visualization: Value with change
Profile: Average interactions per 1k followers
What it measures: The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. interactions per 1k followers
Visualization: Value with change
Profile: Total content pieces
What it measures: The total number of content pieces published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of content pieces
Visualization: Value with change
Profile label: Average number of followers trend
What it measures: An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Avg. number of followers
Visualization: Bar trend
Profile: Follower growth
What it measures: The net growth of the total number of users who are following the selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Follower growth
Visualization: Value with change
Profile label: Follower growth
What it measures: The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Follower growth
Visualization: Value with change
Profile: Follower growth trend
What it measures: An overview of the net growth of the total number of users who are following the selected profile during the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Follower growth
Visualization: Bar trend
Profile: Average number of followers
What it measures: The average number of users who are following the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. number of followers
Visualization: Value with change
Profile label: Content by profile trend
What it measures: The distribution of all content pieces published during the selected date range by profiles that are assigned with the selected label. Data is segregated by profile and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of content pieces
Visualization: Stacked bar chart
Profile label: Average interactions
What it measures: The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average interactions
Visualization: Value with change
Profile: Average interactions
What it measures: The average number of interactions for content published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average interactions
Visualization: Value with change
Profile: Content trend
What it measures: An overview of the total number of content pieces published by the selected profile during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of content pieces
Visualization: Bar trend
Profile label: Content by profile
What it measures: The total number of content pieces published by profiles that are assigned with the selected label during the selected date range, segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Profile: Content by media type
What it measures: The distribution of the total number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Profile label: Content by media type and profile
What it measures: The distribution of the total number of content pieces published during the selected date range by profiles that are assigned with the selected label. Data is segregated by media type (e.g. photo, video, link, etc.) and profile. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of content pieces
Visualization: Stacked bar chart
Profile label: Average interactions per 1k followers by interaction type trend
What it measures: The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Avg. interactions per 1k followers
Visualization: Stacked bar chart
Profile: Average interactions by media type trend
What it measures: The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Average interactions
Visualization: Stacked bar chart
Profile label: Average interactions by media type trend
What it measures: The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Average interactions
Visualization: Stacked bar chart
Profile label: Average interactions per 1k followers by media types trend
What it measures: The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Avg. interactions per 1k followers
Visualization: Stacked bar chart
Profile: Average interactions per 1k followers by media types trend
What it measures: The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Avg. interactions per 1k followers
Visualization: Stacked bar chart
Profile: Average interactions by type trend
What it measures: The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Average interactions
Visualization: Stacked bar chart
Profile label: Average interactions by type trend
What it measures: The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Average interactions
Visualization: Stacked bar chart
Profile: Average interactions per 1k followers by interaction types
What it measures: The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Avg. interactions per 1k followers
Visualization: Stacked bar chart