YouTube — Overview — Multicomparison

Board path

Social profiles > YouTube > Overview > Multicomparison

Why use this board

Use this board to compare key metrics across your YouTube profiles side by side; identify leaders, laggards, and gaps across owned profiles.

Board controls

  • Owned YouTube Profiles: Select profile.

  • Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.

  • Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.

Metrics on this board

  • Avg. interactions per 1K subscribers — Average interactions per 1K followers

  • Average engagements — Average number of engagements

  • Total content — Total content

  • Number of subscribers — Number of followers

  • Number of interactions — Interactions by type

  • Video views — Video views

  • Engagements — Number of engagements

  • Average interactions per video — Average interactions per video

  • Subscribers growth — Followers growth

Widgets

Average interactions per 1K followers

What it measures: The average number of interactions per 1000 subscribers for the set of videos published during the selected date range. The number of interactions per 1000 subscribers is related to video publishing time. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Avg. interactions per 1K subscribers

Visualization: Bar chart

Average number of engagements

What it measures: The average number of times users engaged with a video that was published by selected profiles during the selected date range.Data is segregated by profile. Note: This metric shows both organic and boosted data. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Average engagements

Visualization: Bar chart

Total content

What it measures: The total number of videos published by selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Total content

Visualization: Bar chart

Number of followers

What it measures: The total number of users who are subscribed to selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Number of subscribers

Visualization: Bar chart

Interactions by type

What it measures: The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.

Metrics: Number of interactions

Visualization: Stacked bar chart

Video views

What it measures: The lifetime number of views for videos that were published during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Video views

Visualization: Bar chart

Number of engagements

What it measures: The total number of times users engaged with a video that was published by selected profiles during the selected date range.Data is segregated by profile. Note: This metric shows both organic and boosted data. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Engagements

Visualization: Bar chart

Average interactions per video

What it measures: The sum of lifetime interactions (reactions, comments, and shares) received by posts published during the selected date range, divided by the number of posts from the same period. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Average interactions per video

Visualization: Bar chart

Followers growth

What it measures: The net increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Subscribers growth

Visualization: Bar chart