YouTube — Overview — Profile label multicomparison

Board path

Social profiles > YouTube > Overview > Profile label multicomparison

Why use this board

Use this board to rank profile labels on shared YouTube metrics; see which client segments or brand groups lead and which need attention.

Board controls

  • Profile Labels: Select Profile labels.

  • Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, Origin of content, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.

  • Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.

  • Aggregated by: Day, Week, Month, Quarter, Year.

  • Followers aggregation: Average, Total.

  • Interactions aggregation: Average, Total.

  • Interactions per 1k followers aggregation: Average, Total.

  • Engagements aggregation: Average, Total.

Metrics on this board

  • Avg. interactions per 1k followers — Average interactions per 1k followers by profile label

  • Interactions per 1k followers — Average interactions per 1k followers by profile label

  • Followers — Top 5 profiles by followers

  • Average interactions — Average interactions by profile label trend

  • Total interactions — Average interactions by profile label trend

  • Number of content pieces — Total content by profile label trend

  • Number of content pieces — Total content by media type

  • Avg. interactions per 1k followers — Average interactions per 1k followers by media type

  • Interactions per 1k followers — Average interactions per 1k followers by media type

  • Number of content pieces — Total content by profile label

  • Followers — Average number of followers by profile label

  • Followers — Average number of followers by profile label trend

  • Follower growth — Average follower growth by profile label

  • Follower growth — Average follower growth by profile label trend

  • Average interactions — Average interactions by profile label

  • Total interactions — Average interactions by profile label

  • Avg. interactions per 1k followers — Average interactions per 1k followers by profile label

  • Interactions per 1k followers — Average interactions per 1k followers by profile label

  • Avg. interactions per 1k followers — Average interactions per 1k followers by profile label trend

  • Interactions per 1k followers — Average interactions per 1k followers by profile label trend

  • Avg. interactions per 1k followers — Average interactions per 1k followers by profile label trend

  • Interactions per 1k followers — Average interactions per 1k followers by profile label trend

  • Followers — 5 profiles by least followers

  • Follower growth — 5 profiles by lowest follower growth

  • Follower growth — Top 5 profiles by follower growth

  • Content pieces — 5 profiles by least content

  • Content pieces — Top 5 profiles by content

  • Number of engagements — Top 5 profiles by engagement

  • Number of engagements — 5 profiles by lowest engagement

  • Average interactions — Average interactions by media type

  • Total interactions — Average interactions by media type

  • Avg. interactions per 1k followers — Average interactions per 1k followers by media type

  • Interactions per 1k followers — Average interactions per 1k followers by media type

Widgets

Average interactions per 1k followers by profile label

What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Avg. interactions per 1k followers, Interactions per 1k followers

Visualization: Bar chart

Top 5 profiles by followers

What it measures: The 5 profiles with the highest number of followers during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Followers

Visualization: Bar chart

Average interactions by profile label trend

What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.

Metrics: Average interactions, Total interactions

Visualization: Line chart

Total content by profile label trend

What it measures: An overview of the total number of posts published on pages assigned with the selected labels during the selected date range, segregated by profile label and date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.

Metrics: Number of content pieces

Visualization: Line chart

Total content by media type

What it measures: The distribution of the total number of posts published on pages assigned with the selected labels during the selected date range, segregated by media type. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.

Metrics: Number of content pieces

Visualization: Horizontal bar chart

Average interactions per 1k followers by media type

What it measures: Sort by High to Low. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.

Metrics: Avg. interactions per 1k followers, Interactions per 1k followers

Visualization: Horizontal bar chart

Total content by profile label

What it measures: The total number of posts published on pages assigned with the selected labels during the selected date range, segregated by profile label. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Number of content pieces

Visualization: Bar chart

Average number of followers by profile label

What it measures: Followers. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Followers

Visualization: Bar chart

Average number of followers by profile label trend

What it measures: Profile-level metrics take into account every post with any engagement during a selected date range, no matter the post's publishing date. The engagement data is aggregated by the day it happened, but not related to a specific post. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.

Metrics: Followers

Visualization: Line chart

Average follower growth by profile label

What it measures: Follower growth. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Follower growth

Visualization: Bar chart

Average follower growth by profile label trend

What it measures: Profile-level metrics take into account every post with any engagement during a selected date range, no matter the post's publishing date. The engagement data is aggregated by the day it happened, but not related to a specific post. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.

Metrics: Follower growth

Visualization: Line chart

Average interactions by profile label

What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Average interactions, Total interactions

Visualization: Bar chart

Average interactions per 1k followers by profile label

What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Avg. interactions per 1k followers, Interactions per 1k followers

Visualization: Bar chart

Average interactions per 1k followers by profile label trend

What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.

Metrics: Avg. interactions per 1k followers, Interactions per 1k followers

Visualization: Line chart

Average interactions per 1k followers by profile label trend

What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.

Metrics: Avg. interactions per 1k followers, Interactions per 1k followers

Visualization: Line chart

5 profiles by least followers

What it measures: The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Followers

Visualization: Bar chart

5 profiles by lowest follower growth

What it measures: The 5 profiles with the lowest net increase in the number of followers during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Follower growth

Visualization: Bar chart

Top 5 profiles by follower growth

What it measures: The 5 profiles with the highest net increase in the number of followers during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Follower growth

Visualization: Bar chart

5 profiles by least content

What it measures: The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Content pieces

Visualization: Bar chart

Top 5 profiles by content

What it measures: The 5 profiles that published the highest amount of posts during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Content pieces

Visualization: Bar chart

Top 5 profiles by engagement

What it measures: The 5 profiles with the highest engagement during the selected date range among selected profile labels. Data is segregated by profile. Engagement is calculated as the sum of interactions (reactions, comments, and shares) for posts published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Number of engagements

Visualization: Bar chart

5 profiles by lowest engagement

What it measures: The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.

Metrics: Number of engagements

Visualization: Bar chart

Average interactions by media type

What it measures: Sort by High to Low. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.

Metrics: Average interactions, Total interactions

Visualization: Horizontal bar chart

Average interactions per 1k followers by media type

What it measures: Sort by High to Low. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.

Metrics: Avg. interactions per 1k followers, Interactions per 1k followers

Visualization: Horizontal bar chart