Board path
Social profiles > X > Public profiles > Overview
Why use this board
Use this board to snapshot competitor or public X profile performance; track engagement and content signals for brand-health and competitive reporting.
Board controls
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Select data source: Select Public X Profiles or Profile Labels. In order to use another data source type, please delete the current one and add a different data source type.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Media Type, Content Type, Full text, Advanced filter, or Origin of content. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Interactions: Interactions, Interactions per 1k followers.
Metrics on this board
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Interactions — Number of interactions
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Interactions per 1k followers — Number of interactions
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Followers — Number of followers
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Followers growth — Followers growth
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Number of followers — Followers trend
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Followers growth — Followers growth trend
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Number of posts — Total content
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Number of posts — Content trend
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Number of posts — Content by media type
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Interactions — Interactions trend
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Interactions per 1k followers — Interactions trend
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Interactions — Interactions by type
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Interactions per 1k followers — Interactions by type
Widgets
Number of interactions
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Number of followers
What it measures: The total number of users who are following selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Followers growth
What it measures: The net increase or decrease in the total number of users who are following selected profiles over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Followers trend
What it measures: An overview of the number of users who are following selected profiles during the selected date range, segragated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of followers
Visualization: Line chart
Followers growth trend
What it measures: An overview of the increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Followers growth
Visualization: Bar trend
Total content
What it measures: The total number of posts published by selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of posts
Visualization: Value with change
Content trend
What it measures: An overview of the number of posts published on selected profiles over the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of posts
Visualization: Bar trend
Content by media type
What it measures: The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Number of posts
Visualization: Horizontal bar chart
Interactions trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar trend
Interactions by type
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Interactions, Interactions per 1k followers
Visualization: Horizontal bar chart