Board path
Social profiles > X > Content performance > Content performance
Why use this board
Use this board to see which X posts and media types drove engagement in the selected period, so you can refine your content calendar and format mix.
Board controls
-
Select data source: Select Owned X Profiles or Profile Labels. In order to use another data source type, please delete the current one and add a different data source type.
-
Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Media Type, Content Type, Full text, Advanced filter, or Origin of content. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
-
Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
-
Aggregated by: Day, Week, Month, Quarter, Year.
-
Interactions: Interactions, Interactions per 1k followers.
Metrics on this board
-
[Interactions] — Top content by interactions
-
[Int. per 1k] — Top content by interactions
-
[Comments] — Top content by interactions
-
[Impressions] — Top content by interactions
-
Video views — Video views
-
Interactions — Average interactions per content piece
-
Interactions per 1k followers — Average interactions per content piece
-
Video views — Video views trend
-
Interactions per 1K followers — Most engaging media types
-
Videos — Number of videos
-
Comments — Sentiment of comments by percentage
-
Interactions — Average interactions per media type
-
Interactions per 1k followers — Average interactions per media type
-
Interactions — Average interactions per content piece trend
-
Interactions per 1k followers — Average interactions per content piece trend
-
Number of content pieces — Content by media type trend
Widgets
Top content by interactions
What it measures: A detail view of the best-performing content based on the total number of interactions among posts published by selected profiles during the selected date range. Shown as ranked content cards — use it to see which individual posts drove the metric.
Metrics: [Interactions], [Int. per 1k], [Comments], [Impressions]
Visualization: Content card
Video views
What it measures: The lifetime number of views for videos that were published during the selected date range. X counts a video as viewed when it was 50% visible on the user's feed for 2+ seconds. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Video views
Visualization: Value with change
Average interactions per content piece
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Video views trend
What it measures: An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. X counts a video as viewed when it was 50% visible on the user's feed for 2+ seconds. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Video views
Visualization: Bar trend
Most engaging media types
What it measures: The sum of interactions (likes, replies, reposts) for posts published during the selected date range, divided by the number of followers a profile has at the time of the posts, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Interactions per 1K followers
Visualization: Horizontal bar chart
Number of videos
What it measures: The sum of all videos published on selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Videos
Visualization: Value with change
Sentiment of comments by percentage
What it measures: The percentage breakdown of sentiments (Positive, Negative, Neutral) for all replies to posts that were published during the selected date range. Shown as a treemap — larger blocks mean a bigger share of the total; use it to see which categories dominate at a glance.
Metrics: Comments
Visualization: Treemap
Average interactions per media type
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Interactions, Interactions per 1k followers
Visualization: Horizontal bar chart
Average interactions per content piece trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar trend
Content by media type trend
What it measures: The distribution of all posts published by selected profiles over the selected date range, segregated by media type (image, video, link, etc.) and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of content pieces
Visualization: Stacked bar chart