Board path
Social profiles > X > Overview > Overview
Why use this board
Use this board to review how your X profiles performed in the selected period; spot follower growth, reach, content volume, and engagement trends that need a deeper look.
Board controls
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Select data source: Select Owned X Profiles or Profile Labels. In order to use another data source type, please delete the current one and add a different data source type.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Media Type, Content Type, Full text, Advanced filter, or Origin of content. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Interactions: Interactions, Interactions per 1k followers.
Metrics on this board
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Number of posts — Total content
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Impressions engagement rate — Impressions engagement rate
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Followers growth — Followers growth
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Engagements — Number of engagements
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Content impressions — Number of impressions
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Interactions — Number of interactions
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Interactions per 1k followers — Number of interactions
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Number of posts — Content by media type
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Engagements — Engagements by media type
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Average engagements — Average number of engagements
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Number of posts — Content trend
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Followers growth — Followers growth trend
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Followers — Number of followers
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Average engagements — Average engagements by media type
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Interactions — Interactions by type
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Interactions per 1k followers — Interactions by type
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Content impressions — Impressions per media type
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Impressions engagement rate — Impressions engagement rate per media type
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Number of followers — Followers trend
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Engagements — Engagements trend
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Impressions engagement rate — Impressions engagement rate trend
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Content impressions — Impressions trend
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Interactions — Interactions trend
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Interactions per 1k followers — Interactions trend
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Average engagements — Average engagements trend
Widgets
Total content
What it measures: The total number of posts published by selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of posts
Visualization: Value with change
Impressions engagement rate
What it measures: The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions engagement rate
Visualization: Value with change
Followers growth
What it measures: The net increase or decrease in the total number of users who are following selected profiles over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Number of engagements
What it measures: The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Number of impressions
What it measures: The total number of times posts published within the selected date range were viewed in the posts' lifetime. This metric does not count user-generated content. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content impressions
Visualization: Value with change
Number of interactions
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Content by media type
What it measures: The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Number of posts
Visualization: Horizontal bar chart
Engagements by media type
What it measures: The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Engagements
Visualization: Horizontal bar chart
Average number of engagements
What it measures: The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Content trend
What it measures: An overview of the number of posts published on selected profiles over the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of posts
Visualization: Bar trend
Followers growth trend
What it measures: An overview of the increase or decrease in the total number of users who are following selected profiled over the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Followers growth
Visualization: Bar trend
Number of followers
What it measures: The total number of users who are following selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Average engagements by media type
What it measures: The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Average engagements
Visualization: Horizontal bar chart
Interactions by type
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Interactions, Interactions per 1k followers
Visualization: Horizontal bar chart
Impressions per media type
What it measures: The distribution of the total number of times posts published during the selected date range were viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Content impressions
Visualization: Horizontal bar chart
Impressions engagement rate per media type
What it measures: The distribution of impressions engagement rates per media type (e.g. text, photo, video, link, etc.). Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Impressions engagement rate
Visualization: Horizontal bar chart
Followers trend
What it measures: An overview of the number of users who are following selected profiles during the selected date range, segragated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of followers
Visualization: Line chart
Engagements trend
What it measures: An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Engagements
Visualization: Bar trend
Impressions engagement rate trend
What it measures: An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by content publication date. Note: This metric shows both organic and boosted data. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Impressions engagement rate
Visualization: Bar trend
Impressions trend
What it measures: An overview of the number of times posts published during the selected date range were viewed, segregated by publication date. This metric does not take into account user-generated content. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Content impressions
Visualization: Bar trend
Interactions trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar trend
Average engagements trend
What it measures: An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average engagements
Visualization: Bar trend