Board path
Social profiles > X > Overview > Profile label multicomparison
Why use this board
Use this board to rank profile labels on shared X metrics; see which client segments or brand groups lead and which need attention.
Board controls
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Profile Labels: Select Profile labels.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, Origin of content, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Followers aggregation: Average, Total.
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Interactions aggregation: Average, Total.
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Interactions per 1k followers aggregation: Average, Total.
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Engagements aggregation: Average, Total.
Metrics on this board
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Followers — 5 profiles by least followers
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Follower growth — Average follower growth by profile label trend
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Content pieces — Top 5 profiles by content
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Average interactions per 1k followers by media type — Average interactions per 1k followers by media type and profile label
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Total interactions per 1k followers by media type — Average interactions per 1k followers by media type and profile label
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Number of engagements — Top 5 profiles by engagement
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Number of content pieces — Total content by profile label trend
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Average interactions — Average interactions by media type
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Total interactions — Average interactions by media type
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Number of content pieces — Total content by media type
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Number of content pieces — Total content by profile label
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Follower growth — Average follower growth by profile label
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Followers — Average number of followers by profile label
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Followers — Average number of followers by profile label trend
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Average interactions — Average interactions by profile label
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Total interactions — Average interactions by profile label
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Average interactions — Average interactions by profile label trend
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Total interactions — Average interactions by profile label trend
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Avg. interactions per 1k followers — Average interactions per 1k followers by profile label
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Interactions per 1k followers — Average interactions per 1k followers by profile label
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Avg. interactions per 1k followers — Average interactions per 1k followers by profile label trend
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Interactions per 1k followers — Average interactions per 1k followers by profile label trend
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Avg. interactions per 1k followers — Average interactions per 1k followers by profile label
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Interactions per 1k followers — Average interactions per 1k followers by profile label
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Avg. interactions per 1k followers — Average interactions per 1k followers by profile label trend
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Interactions per 1k followers — Average interactions per 1k followers by profile label trend
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Followers — Top 5 profiles by followers
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Follower growth — Top 5 profiles by follower growth
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Follower growth — 5 profiles by lowest follower growth
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Content pieces — 5 profiles by least content
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Number of engagements — 5 profiles by lowest engagement
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Avg. interactions per 1k followers — Average interactions per 1k followers by media type
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Interactions per 1k followers — Average interactions per 1k followers by media type
Widgets
5 profiles by least followers
What it measures: The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers
Visualization: Bar chart
Average follower growth by profile label trend
What it measures: Profile-level metrics take into account every post with any engagement during a selected date range, no matter the post's publishing date. The engagement data is aggregated by the day it happened, but not related to a specific post. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Follower growth
Visualization: Line chart
Top 5 profiles by content
What it measures: The 5 profiles that published the highest amount of posts during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Content pieces
Visualization: Bar chart
Average interactions per 1k followers by media type and profile label
What it measures: Sort by High to Low. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Average interactions per 1k followers by media type, Total interactions per 1k followers by media type
Visualization: Horizontal bar chart
Top 5 profiles by engagement
What it measures: The 5 profiles with the highest engagement during the selected date range among selected profile labels. Data is segregated by profile. Engagement is calculated as the sum of interactions (reactions, comments, and shares) for posts published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of engagements
Visualization: Bar chart
Total content by profile label trend
What it measures: An overview of the total number of posts published on pages assigned with the selected labels during the selected date range, segregated by profile label and date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of content pieces
Visualization: Line chart
Average interactions by media type
What it measures: Sort by High to Low. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Average interactions, Total interactions
Visualization: Horizontal bar chart
Total content by media type
What it measures: The distribution of the total number of posts published on pages assigned with the selected labels during the selected date range, segregated by media type. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Number of content pieces
Visualization: Horizontal bar chart
Total content by profile label
What it measures: The total number of posts published on pages assigned with the selected labels during the selected date range, segregated by profile label. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Average follower growth by profile label
What it measures: Follower growth. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Follower growth
Visualization: Bar chart
Average number of followers by profile label
What it measures: Followers. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers
Visualization: Bar chart
Average number of followers by profile label trend
What it measures: Profile-level metrics take into account every post with any engagement during a selected date range, no matter the post's publishing date. The engagement data is aggregated by the day it happened, but not related to a specific post. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Followers
Visualization: Line chart
Average interactions by profile label
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average interactions, Total interactions
Visualization: Bar chart
Average interactions by profile label trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Average interactions, Total interactions
Visualization: Line chart
Average interactions per 1k followers by profile label
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Avg. interactions per 1k followers, Interactions per 1k followers
Visualization: Bar chart
Average interactions per 1k followers by profile label trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Avg. interactions per 1k followers, Interactions per 1k followers
Visualization: Line chart
Average interactions per 1k followers by profile label
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Avg. interactions per 1k followers, Interactions per 1k followers
Visualization: Bar chart
Average interactions per 1k followers by profile label trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Avg. interactions per 1k followers, Interactions per 1k followers
Visualization: Line chart
Top 5 profiles by followers
What it measures: The 5 profiles with the highest number of followers during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers
Visualization: Bar chart
Top 5 profiles by follower growth
What it measures: The 5 profiles with the highest net increase in the number of followers during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Follower growth
Visualization: Bar chart
5 profiles by lowest follower growth
What it measures: The 5 profiles with the lowest net increase in the number of followers during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Follower growth
Visualization: Bar chart
5 profiles by least content
What it measures: The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Content pieces
Visualization: Bar chart
5 profiles by lowest engagement
What it measures: The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of engagements
Visualization: Bar chart
Average interactions per 1k followers by media type
What it measures: Sort by High to Low. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Avg. interactions per 1k followers, Interactions per 1k followers
Visualization: Horizontal bar chart