Board path
Social profiles > X > Earned media > Earned media
Why use this board
Use this board to review mentions and user-generated content that references your brand on X; track earned reach and engagement from creator and fan content.
Board controls
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Select data source: Select Owned X Profiles or Profile Labels. In order to use another data source type, please delete the current one and add a different data source type.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Media Type, Content Type, Full text, Advanced filter, or Origin of content. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Interactions: Interactions, Interactions per 1k followers.
Metrics on this board
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Mentions — Number of mentions
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Comments — Sentiment of comments by percentage
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Interactions — Number of interactions
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Interactions per 1k followers — Number of interactions
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Number of mentions — Mentions trend
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Interactions — Interactions trend
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Interactions per 1k followers — Interactions trend
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Replies — Sentiment of comments trend
Widgets
Number of mentions
What it measures: The total number of times selected profiles were mentioned by other X accounts during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Mentions
Visualization: Value with change
Sentiment of comments by percentage
What it measures: The percentage breakdown of sentiments for all replies to posts mentioning your profile that were published by other X accounts during the selected date range. Shown as a treemap — larger blocks mean a bigger share of the total; use it to see which categories dominate at a glance.
Metrics: Comments
Visualization: Treemap
Number of interactions
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Mentions trend
What it measures: An overview of the number of times selected profiles were mentioned by other X accounts during the selected date range, segregated by date of mention. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of mentions
Visualization: Bar trend
Interactions trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar trend
Sentiment of comments trend
What it measures: An overview of sentiment (Positive, Negative, Neutral) for posts mentioning your profile that were published by other X accounts during the selected date range, segregated by publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Replies
Visualization: Stacked bar chart