Board path
Social profiles > X > Public profiles > Multicomparison
Why use this board
Use this board to compare public X profiles side by side; benchmark competitive performance and spot category leaders.
Board controls
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Public & Owned X Profiles: Select profile.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Media Type, Content Type, Full text, Advanced filter, or Origin of content. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Total content — Total content
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Number of followers — Number of followers
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Followers growth — Followers growth
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Number of posts — Content by media type
Widgets
Total content
What it measures: The total number of posts published by selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Total content
Visualization: Bar chart
Number of followers
What it measures: The total number of users who are following selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of followers
Visualization: Bar chart
Followers growth
What it measures: The net increase or decrease of the total number of users who are following selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers growth
Visualization: Bar chart
Content by media type
What it measures: The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.). Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of posts
Visualization: Stacked bar chart