Board path
Social profiles > X > Overview > Multicomparison
Why use this board
Use this board to compare key metrics across your X profiles side by side; identify leaders, laggards, and gaps across owned profiles.
Board controls
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Owned X Profiles: Select profile.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Media Type, Content Type, Full text, Advanced filter, or Origin of content. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Number of interactions — Interactions by type
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Average engagements — Average number of engagements
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Number of followers — Number of followers
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Number of replies — Sentiment of comments
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Engagements — Number of engagements
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Followers growth — Followers growth
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Number of posts — Content by media type
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Avg. interactions per 1K followers — Average interactions per 1K followers
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Total user-generated content — Total user-generated content
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Content impressions — Number of impressions
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Average interactions per post — Average interactions per content piece
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Impressions engagement rate — Impressions engagement rate
Widgets
Interactions by type
What it measures: The distribution of the total number of interactions (likes, replies and reposts) for posts published by selected profiles during the selected date range, segregated by interaction type. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of interactions
Visualization: Stacked bar chart
Average number of engagements
What it measures: The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average engagements
Visualization: Bar chart
Number of followers
What it measures: The total number of users who are following selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of followers
Visualization: Bar chart
Sentiment of comments
What it measures: The distribution of sentiments (Positive, Negative, Neutral) for all replies to posts that were published by selected profiles during the selected date range. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of replies
Visualization: Stacked bar chart
Number of engagements
What it measures: The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Engagements
Visualization: Bar chart
Followers growth
What it measures: The net increase or decrease of the total number of users who are following selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers growth
Visualization: Bar chart
Content by media type
What it measures: The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.). Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of posts
Visualization: Stacked bar chart
Average interactions per 1K followers
What it measures: The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Avg. interactions per 1K followers
Visualization: Bar chart
Total user-generated content
What it measures: The total number of posts created by other users that mention your profile within the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Total user-generated content
Visualization: Bar chart
Number of impressions
What it measures: The total number of times a post published by selected profiles during the selected date range was viewed. This metric does not count user-generated content. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Content impressions
Visualization: Bar chart
Average interactions per content piece
What it measures: The total number of lifetime interactions (likes, replies and reposts) received by posts published during the selected date range, divided by the number of posts from the same period. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average interactions per post
Visualization: Bar chart
Impressions engagement rate
What it measures: The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Impressions engagement rate
Visualization: Bar chart