Story impressions

General description
The sum of lifetime story impressions for the set of stories published during the selected date range. Story impressions are related to story publishing time. The set of stories can be defined by profiles, content labels, or profile labels and filtered using various parameters.

Platform
Instagram

As of April 21, 2025, new data for Instagram video views and impressions will be replaced by the Media views metric. Media views are available for all type of Instagram content (Post, Reels, Stories).

Platform reach
N/A

Organic or Boosted
Organic

Private or Public
To be determined

Level
Post

ADS
No

Dimension
content_type