Impressions (profile)

General description
The total number of times your posts were viewed over a selected date range.

Facebook reels data is not included. This is the result of the limitation in Meta’s APIs.

Instagram reels data is included.

Platform
Facebook, Instagram, LinkedIn

Platform reach
Cross-platform

Alternative/specific description

• Instagram
  The total number of times your Instagram posts, stories, and reels have been viewed within the specified date range.

• LinkedIn
  The total number of times your LinkedIn posts have been viewed within the specified date range.

Organic or Boosted

• Organic + Boosted
  Facebook

• Organic
  Instagram
  Instagram API impressions are only Organic. However, a value on the native Instagram dashboards represents both the organic AND the boosted data. This why you may observe differences between the values displayed in the native Instagram analytics and in Emplifi.

Private or Public
Private

Level
Profile

ADS
No

Dimension
date.day