Impressions (profile)

General description
The total number of times your posts were viewed over a selected date range.

Platform
Facebook, Instagram, LinkedIn

Platform reach
Cross-platform

Alternative/specific description

• Instagram
  The total number of times your Instagram posts, stories, and reels have been viewed within the specified date range.

  • As of April 21, 2025, new data for Instagram video views and impressions was replaced by the Media views metric. Media views are available for all type of Instagram content (Post, Reels, Stories). For post-deprecation updates, see the Impressions (Profile Level) section in Instagram Insights Metrics Deprecation (April 21, 2025) and Views Integration - Updated.

  • More information: How to Approach Instagram and Facebook Views and Impressions Data.

• LinkedIn
  The total number of times your LinkedIn posts have been viewed within the specified date range.

• Facebook

  • Profile impressions and Paid profile impressions were removed for Facebook on June 19, 2026. This completes the November 2025 impressions retirement. Historical data is retained for 90 days after rollout, then the metric is retired. Closest equivalent: Page views/ Media views (profile) in Emplifi (available since November 2025). For full context, see Facebook Metric Deprecation (June 2026) . More information: How to Approach Instagram and Facebook Views and Impressions Data.

Organic or Boosted

• Organic + Boosted
  Instagram
  Instagram API impressions may differ from values available on the native Instagram dashboards.

Private or Public
Private

Level
Profile

ADS
No

Dimension
date.day