Impressions engagement rate (post)

General description
Impressions engagement rate informs about the percentage of users who engaged with a post during its lifetime given its impressions.

Platform
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter

Platform reach
Cross-platform

Alternative/Specific description

• Snapchat
  Impressions engagement rate informs about the percentage of users who engaged with a snap during its lifetime, given its impressions

Organic or Boosted

• Organic
  Instagram

• Organic + Boosted
  all others

Instagram, Snapchat, LinkedIn: Organic

Private or Public
Private

Level
Post

ADS
No