Board path
Social profiles > Cross-platform > Overview > Profile vs. profile
Why use this board
Use this board to benchmark two profiles on the same metrics across networks; see relative strengths and gaps for competitive or client reporting.
Board controls
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Profile pickers: Select a profile to compare.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Engagement rate: Impressions engagement rate, Reach engagement rate. Default: Impressions engagement rate.
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Color picker (Profile 1 or 2): Assign each profile a color in the toolbar so you can spot which profile drives each metric in KPIs, breakdowns, and trends. Choose from a list of 16 colors.
Metrics on this board
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Number of comments — Profile 1: Sentiment of comments by percentage
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Content impressions — Profile 2: Number of impressions
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Average content impressions — Profile 2: Average impressions
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Number of comments — Profile 2: Sentiment of comments by percentage
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Impressions engagement rate — Impressions engagement rate
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Reach engagement rate — Impressions engagement rate
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Average engagements — Profile 2: Average number of engagements
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Engagements — Profile 1: Number of engagements
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Engagements — Profile 2: Number of engagements
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Interactions — Profile 2: Number of interactions
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Content pieces — Profile 2: Total content
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Content pieces — Profile 1: Total content
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Average interactions per content piece — Profile 2: Average interactions per content piece
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Average reach per content piece — Average reach per content piece trend
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Content impressions — Profile 1: Number of impressions
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Average engagements — Profile 1: Average number of engagements
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Followers growth — Profile 2: Followers growth
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Impressions engagement rate — Impressions engagement rate by media type
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Reach engagement rate — Impressions engagement rate by media type
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Followers — Profile 2: Number of followers
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Followers growth — Profile 1: Followers growth
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Impressions engagement rate — Impressions engagement rate
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Reach engagement rate — Impressions engagement rate
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Followers — Profile 1: Number of followers
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Interactions — Profile 1: Number of interactions
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Average interactions per content piece — Profile 1: Average interactions per content piece
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Average content impressions — Profile 1: Average impressions
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Interactions per 1K followers — Most engaging media types
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Average interactions per content piece — Average interactions per content piece trend
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Impressions engagement rate trend — Impressions engagement rate trend
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Reach engagement rate — Impressions engagement rate trend
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Content pieces — Content trend
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Interactions per 1k followers — Interactions per 1k followers by media type
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Number of interactions — Interactions trend
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Engagements — Engagements trend
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Content impressions — Impressions trend
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Followers growth — Followers growth trend
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Average reach per media type — Average reach per media type
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Number of followers — Followers trend
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Number of content pieces — Content by media type
Widgets
Profile 1: Sentiment of comments by percentage
What it measures: The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range. Shown as a treemap — larger blocks mean a bigger share of the total; use it to see which categories dominate at a glance.
Metrics: Number of comments
Visualization: Treemap
Profile 2: Number of impressions
What it measures: The total number of times a content piece published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content impressions
Visualization: Value with change
Profile 2: Average impressions
What it measures: The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average content impressions
Visualization: Value with change
Profile 2: Sentiment of comments by percentage
What it measures: The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range. Shown as a treemap — larger blocks mean a bigger share of the total; use it to see which categories dominate at a glance.
Metrics: Number of comments
Visualization: Treemap
Impressions engagement rate
What it measures: The percentage of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Value with change
Profile 2: Average number of engagements
What it measures: The average number of times users engaged with a content piece that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Profile 1: Number of engagements
What it measures: The total number of times users engaged with a content piece that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Profile 2: Number of engagements
What it measures: The total number of times users engaged with a content piece that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Profile 2: Number of interactions
What it measures: The total number of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions
Visualization: Value with change
Profile 2: Total content
What it measures: The total number of content pieces that were published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content pieces
Visualization: Value with change
Profile 1: Total content
What it measures: The total number of content pieces that were published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content pieces
Visualization: Value with change
Profile 2: Average interactions per content piece
What it measures: The sum of lifetime interactions (e.g. reactions, comments, shares) on content published during the selected date range, divided by the number of content pieces from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average interactions per content piece
Visualization: Value with change
Average reach per content piece trend
What it measures: An overview of average reach for content published by selected profiles during the selected date range, segregated by publication date. Average reach per content piece is calculated as lifetime reach for all content pieces, divided by the number of content pieces from the same period. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average reach per content piece
Visualization: Bar trend
Profile 1: Number of impressions
What it measures: The total number of times a content piece published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content impressions
Visualization: Value with change
Profile 1: Average number of engagements
What it measures: The average number of times users engaged with a content piece that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Profile 2: Followers growth
What it measures: The net increase or decrease in the total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Impressions engagement rate by media type
What it measures: The distribution of impressions engagement rates per social media platform. Impressions engagement rate refers to the percentage of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Horizontal bar chart
Profile 2: Number of followers
What it measures: The total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Profile 1: Followers growth
What it measures: The net increase or decrease in the total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Impressions engagement rate
What it measures: The percentage of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Value with change
Profile 1: Number of followers
What it measures: The total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Profile 1: Number of interactions
What it measures: The total number of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions
Visualization: Value with change
Profile 1: Average interactions per content piece
What it measures: The sum of lifetime interactions (e.g. reactions, comments, shares) on content published during the selected date range, divided by the number of content pieces from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average interactions per content piece
Visualization: Value with change
Profile 1: Average impressions
What it measures: The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average content impressions
Visualization: Value with change
Most engaging media types
What it measures: The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Interactions per 1K followers
Visualization: Horizontal bar chart
Average interactions per content piece trend
What it measures: An overview of average interactions (reactions, comments, and shares) for posts published by selected profiles during the selected date range, segregated by publication date. Average interactions is calculated as the sum of lifetime interactions for all posts, divided by the number of posts from the same period. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average interactions per content piece
Visualization: Bar trend
Impressions engagement rate trend
What it measures: An overview of the percentage of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by content publication date and platform. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Impressions engagement rate trend, Reach engagement rate
Visualization: Bar trend
Content trend
What it measures: An overview of all content pieces published on selected pages during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Content pieces
Visualization: Bar trend
Interactions per 1k followers by media type
What it measures: The total number of interactions per 1000 followers for the set of content published by selected profiles during the selected date range. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Interactions per 1k followers
Visualization: Bar chart
Interactions trend
What it measures: An overview of lifetime interactions (e.g. reactions, comments, and shares) for posts published by selected profiles across the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of interactions
Visualization: Bar trend
Engagements trend
What it measures: An overview of the total number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by publication date and profile. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Engagements
Visualization: Bar trend
Impressions trend
What it measures: An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Content impressions
Visualization: Bar trend
Followers growth trend
What it measures: An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Followers growth
Visualization: Bar trend
Average reach per media type
What it measures: The sum of lifetime reach for content pieces published by selected profiles during the selected date range, divided by the number of published content pieces from the same period. Data is segregated by media type. This metric does not consider user-generated content. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average reach per media type
Visualization: Bar chart
Followers trend
What it measures: An overview of the total number of users who are following selected profiles over the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of followers
Visualization: Line chart
Content by media type
What it measures: The distribution of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Number of content pieces
Visualization: Horizontal bar chart