Board path
Social profiles > Cross-platform > Overview > Multicomparison
Why use this board
Use this board to rank profiles side by side on shared metrics across networks; identify leaders, laggards, and where to focus optimization.
Board controls
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Owned Profiles: Select profile.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Engagement rate: Impressions engagement rate, Reach engagement rate. Default: Impressions engagement rate.
Metrics on this board
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Number of comments — Sentiment of comments
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Number of interactions — Interactions by type
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Engagements — Number of engagements
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Average engagements — Average number of engagements
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Number of content pieces — Content by media type
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Average interactions per 1K followers — Average interactions per 1K followers
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Impressions engagement rate — Impressions engagement rate
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Reach engagement rate — Impressions engagement rate
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Total user-generated content — Total user-generated content
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Average interactions per content piece — Average interactions per content piece
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Content impressions — Number of impressions
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Number of followers — Number of followers
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Followers growth — Followers growth
Widgets
Sentiment of comments
What it measures: The distribution of sentiments (Positive, Negative, Neutral) for all comments or replies to posts that were published during the selected date range. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of comments
Visualization: Stacked bar chart
Interactions by type
What it measures: The distribution of the total number of interactions (e.g. reactions, comments, shares) for posts published during the selected date range, segregated by interaction type. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of interactions
Visualization: Stacked bar chart
Number of engagements
What it measures: The total number of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Engagements
Visualization: Bar chart
Average number of engagements
What it measures: The average number of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average engagements
Visualization: Bar chart
Content by media type
What it measures: The distribution of the total number of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.). Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of content pieces
Visualization: Stacked bar chart
Average interactions per 1K followers
What it measures: The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average interactions per 1K followers
Visualization: Bar chart
Impressions engagement rate
What it measures: The percentage of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Bar chart
Total user-generated content
What it measures: The total number of content pieces created by other users related to the selected profiles. This includes user-generated posts that tag your page, user posts on your Facebook wall, or posts that mention your profile within the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Total user-generated content
Visualization: Bar chart
Average interactions per content piece
What it measures: The sum of lifetime interactions (e.g. reactions, comments, shares) received by posts published during the selected date range, divided by the number of posts from the same period. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average interactions per content piece
Visualization: Bar chart
Number of impressions
What it measures: The total number of times a content piece published during the selected date range was viewed during its lifetime, or of video views where impressions do not apply. This metric does not count user-generated content. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Content impressions
Visualization: Bar chart
Number of followers
What it measures: The total number of users who are following selected profiles during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of followers
Visualization: Bar chart
Followers growth
What it measures: The net increase or decrease of the total number of users who are following selected profiles during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers growth
Visualization: Bar chart