Board path
Social profiles > Cross-platform > Overview > Overview
Why use this board
Use this board to see how your profiles performed across networks in the selected period; spot totals, engagement trends, and outliers without opening each platform separately.
Board controls
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Select data source: Select Owned Profiles or Profile Labels. In order to use another data source type, please delete the current one and add a different data source type.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Engagement rate: Impressions engagement rate, Reach engagement rate. Default: Impressions engagement rate.
Metrics on this board
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Followers growth — Followers growth
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Content pieces — Total content
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Followers growth — Followers growth by platform
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Interactions — Number of interactions
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Engagements — Engagements by platform
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Impressions engagement rate — Impressions engagement rate by platform
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Reach engagement rate — Impressions engagement rate by platform
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Interactions — Interactions by platform
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Impressions engagement rate — Impressions engagement rate trend
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Reach engagement rate — Impressions engagement rate trend
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Content impressions — Number of impressions
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Impressions engagement rate — Impressions engagement rate
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Reach engagement rate — Impressions engagement rate
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Interactions — Interactions trend
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Number of followers — Followers by platform
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Engagements — Engagements trend
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Number of content pieces — Content by platform
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Number of content pieces — Content trend
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Engagements — Number of engagements
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Number of followers — Followers trend
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Followers — Number of followers
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Content impressions — Impressions by platform
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Content impressions — Impressions trend
Widgets
Followers growth
What it measures: The net increase or decrease in the total number of users who are following selected profiles over the selected date range. Note: Snapchat data is not available for this metric due to API limitations. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Total content
What it measures: The sum of all content pieces that were published on selected platforms and profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content pieces
Visualization: Value with change
Followers growth by platform
What it measures: The distribution of the increase or decrease in the total number of followers over the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers growth
Visualization: Bar chart
Number of interactions
What it measures: The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions
Visualization: Value with change
Engagements by platform
What it measures: The distribution of the number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by platform. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Engagements
Visualization: Horizontal bar chart
Impressions engagement rate by platform
What it measures: The distribution of impressions engagement rates per social media platform. Impressions engagement rate refers to the percentage of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Horizontal bar chart
Interactions by platform
What it measures: The distribution of lifetime interactions (e.g. reactions, comments, and shares) for a set of content published during the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Interactions
Visualization: Horizontal bar chart
Impressions engagement rate trend
What it measures: An overview of the percentage of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by content publication date and platform. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Line chart
Number of impressions
What it measures: The number of times a content piece published during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content impressions
Visualization: Value with change
Impressions engagement rate
What it measures: The percentage of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Value with change
Interactions trend
What it measures: An overview of lifetime interactions (e.g. reactions, comments, shares), or of video views where impressions do not apply, for content pieces published during the selected date range. Data is segregated by publication date. Note: Snapchat data is not available for this metric due to API limitations. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Interactions
Visualization: Stacked bar chart
Followers by platform
What it measures: The distribution of the total number of users who are following selected profiles accounts during the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Number of followers
Visualization: Horizontal bar chart
Engagements trend
What it measures: An overview of the total number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Engagements
Visualization: Stacked bar chart
Content by platform
What it measures: The distribution of all content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Number of content pieces
Visualization: Horizontal bar chart
Content trend
What it measures: An overview of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of content pieces
Visualization: Stacked bar chart
Number of engagements
What it measures: The total number of times users engaged with a content piece that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Followers trend
What it measures: An overview of the total number of users who are following selected profiles over the selected date range, segregated by date. Note: Snapchat data is not available for this metric due to API limitations. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of followers
Visualization: Line chart
Number of followers
What it measures: The total number of users who are following selected social media accounts during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Impressions by platform
What it measures: The distribution of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segregated by social media platform. This metric does not count user-generated content. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Content impressions
Visualization: Horizontal bar chart
Impressions trend
What it measures: An overview of the number of times a content piece published during the selected date range was viewed during its lifetime, or of video views where impressions do not apply. Data is segregated by publication date. This metric does not count user-generated content. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Content impressions
Visualization: Stacked bar chart