Board path
Social profiles > Cross-platform > Content performance > Content performance
Why use this board
Use this board to see which posts and formats drove engagement across networks; refine your content mix and posting patterns for the next calendar cycle.
Board controls
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Select data source: Select Owned Profiles or Profile Labels. In order to use another data source type, please delete the current one and add a different data source type.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Platform, Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, Origin of content, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
Metrics on this board
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Top content by interactions — Top content by interactions
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Int. per 1k — Top content by interactions
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Comments — Top content by interactions
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Impressions — Top content by interactions
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Average interactions per content piece — Average interactions per content piece
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Number of comments — Sentiment of comments by platform
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Number of content pieces — Most used media types
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Average interactions — Average interactions per content piece trend
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Average reach per content piece trend — Average reach per content piece trend
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Average reach per content piece — Average reach per content piece
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Comments — Sentiment of comments by percentage
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Interactions per 1K followers — Most engaging media types
Widgets
Top content by interactions
What it measures: The highest-performing content based on the total number of interactions for posts published by the selected profiles within the selected date range. Note: As of April 21, 2025, Meta will no longer provide new data for Instagram video views and impressions due to metric deprecations. New data will be replaced by the Media views metric, which maps views into impressions and video views. Please refer to Media views for exact figures as shown in Instagram after this date. Shown as ranked content cards — use it to see which individual posts drove the metric.
Metrics: Top content by interactions, Int. per 1k, Comments, Impressions
Visualization: Content card
Average interactions per content piece
What it measures: An overview of average lifetime interactions (e.g. reactions, comments, shares) for content pieces published across the selected date range. Data is segregated by publication date. Average interactions is calculated as lifetime interactions for each content piece, divided by the number of content pieces published in the same period. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Average interactions per content piece
Visualization: Horizontal bar chart
Sentiment of comments by platform
What it measures: The distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published during the selected date range, segregated by social media platform. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of comments
Visualization: Stacked bar chart
Most used media types
What it measures: The distribution of all content pieces published during the selected date range, segregated by media type (image, video, link, etc.). Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of content pieces
Visualization: Stacked bar chart
Average interactions per content piece trend
What it measures: An overview of average lifetime interactions (e.g. reactions, comments, shares) for content pieces published across the selected date range. Data is segregated by publication date. Average interactions is calculated as lifetime interactions for each content piece, divided by the number of content pieces published in the same period. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Average interactions
Visualization: Stacked bar chart
Average reach per content piece trend
What it measures: An overview of average lifetime reach for all content pieces published during the selected date range, segregated by publication date. Average reach is calculated as lifetime reach for all content pieces, divided by the number of content pieces from the same period. This metric does not count user-generated content. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Average reach per content piece trend
Visualization: Stacked bar chart
Average reach per content piece
What it measures: The sum of lifetime reach for content pieces published during the selected date range, divided by the number of content pieces from the same period. This metric does not consider user-generated content. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Average reach per content piece
Visualization: Horizontal bar chart
Sentiment of comments by percentage
What it measures: The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published during the selected date range. Shown as a treemap — larger blocks mean a bigger share of the total; use it to see which categories dominate at a glance.
Metrics: Comments
Visualization: Treemap
Most engaging media types
What it measures: The sum of interactions (e.g. reactions, comments, shares) for content published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Interactions per 1K followers
Visualization: Stacked bar chart