Board path
Social profiles > Cross-platform > Overview > Profile label multicomparison
Why use this board
Use this board to rank profile labels on shared metrics across your roster; spot which client segments or regions lead and which need attention.
Board controls
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Profile Labels: Select Profile labels.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Followers aggregation: Average, Total.
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Interactions aggregation: Average, Total.
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Interactions per 1k followers aggregation: Average, Total.
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Engagements aggregation: Average, Total.
Metrics on this board
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Follower growth — 5 profiles by lowest follower growth
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Number of content pieces — Total content by media type
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Followers — Average number of followers by profile label
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Follower growth — Average follower growth by profile label
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Follower growth — Average follower growth by profile label trend
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Followers — Average number of followers by profile label trend
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Average interactions — Average interactions by profile label
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Total interactions — Average interactions by profile label
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Average interactions — Average interactions by profile label trend
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Total interactions — Average interactions by profile label trend
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Avg. interactions per 1k followers — Average interactions per 1k followers by profile label
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Interactions per 1k followers — Average interactions per 1k followers by profile label
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Avg. interactions per 1k followers — Average interactions per 1k followers by profile label trend
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Interactions per 1k followers — Average interactions per 1k followers by profile label trend
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Avg. interactions per 1k followers — Average interactions per 1k followers by profile label
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Interactions per 1k followers — Average interactions per 1k followers by profile label
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Avg. interactions per 1k followers — Average interactions per 1k followers by profile label trend
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Interactions per 1k followers — Average interactions per 1k followers by profile label trend
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Followers — 5 profiles by least followers
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Followers — Top 5 profiles by followers
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Content pieces — Top 5 profiles by content
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Content pieces — 5 profiles by least content
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Number of engagements — Top 5 profiles by engagement
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Number of engagements — 5 profiles by lowest engagement
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Follower growth — Top 5 profiles by follower growth
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Average interactions — Average interactions by media type
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Total interactions — Average interactions by media type
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Avg. interactions per 1k followers — Average interactions per 1k followers by media type
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Interactions per 1k followers — Average interactions per 1k followers by media type
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Avg. interactions per 1k followers — Average interactions per 1k followers by media type
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Interactions per 1k followers — Average interactions per 1k followers by media type
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Number of content pieces — Total content by profile label
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Number of content pieces — Total content by profile label trend
Widgets
5 profiles by lowest follower growth
What it measures: The 5 profiles with the lowest net increase in the number of followers during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Follower growth
Visualization: Bar chart
Total content by media type
What it measures: The distribution of the total number of posts published on pages assigned with the selected labels during the selected date range, segregated by media type. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Number of content pieces
Visualization: Horizontal bar chart
Average number of followers by profile label
What it measures: Widget showing Followers. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers
Visualization: Bar chart
Average follower growth by profile label
What it measures: Widget showing Follower growth. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Follower growth
Visualization: Bar chart
Average follower growth by profile label trend
What it measures: Widget showing Follower growth. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Follower growth
Visualization: Line chart
Average number of followers by profile label trend
What it measures: Widget showing Followers. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Followers
Visualization: Line chart
Average interactions by profile label
What it measures: Widget showing Average interactions, Total interactions. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average interactions, Total interactions
Visualization: Bar chart
Average interactions by profile label trend
What it measures: Widget showing Average interactions, Total interactions. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Average interactions, Total interactions
Visualization: Line chart
Average interactions per 1k followers by profile label
What it measures: Widget showing Avg. interactions per 1k followers, Interactions per 1k followers. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Avg. interactions per 1k followers, Interactions per 1k followers
Visualization: Bar chart
Average interactions per 1k followers by profile label trend
What it measures: Widget showing Avg. interactions per 1k followers, Interactions per 1k followers. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Avg. interactions per 1k followers, Interactions per 1k followers
Visualization: Line chart
Average interactions per 1k followers by profile label
What it measures: Widget showing Avg. interactions per 1k followers, Interactions per 1k followers. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Avg. interactions per 1k followers, Interactions per 1k followers
Visualization: Bar chart
Average interactions per 1k followers by profile label trend
What it measures: Widget showing Avg. interactions per 1k followers, Interactions per 1k followers. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Avg. interactions per 1k followers, Interactions per 1k followers
Visualization: Line chart
5 profiles by least followers
What it measures: The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers
Visualization: Bar chart
Top 5 profiles by followers
What it measures: The 5 profiles with the highest number of followers during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers
Visualization: Bar chart
Top 5 profiles by content
What it measures: The 5 profiles that published the highest amount of posts during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Content pieces
Visualization: Bar chart
5 profiles by least content
What it measures: The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Content pieces
Visualization: Bar chart
Top 5 profiles by engagement
What it measures: The 5 profiles with the highest engagement during the selected date range among selected profile labels. Data is segregated by profile. Engagement is calculated as the sum of interactions (reactions, comments, and shares) for posts published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of engagements
Visualization: Bar chart
5 profiles by lowest engagement
What it measures: The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of engagements
Visualization: Bar chart
Top 5 profiles by follower growth
What it measures: The 5 profiles with the highest net increase in the number of followers during the selected date range among selected profile labels. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Follower growth
Visualization: Bar chart
Average interactions by media type
What it measures: Sort by High to Low. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Average interactions, Total interactions
Visualization: Horizontal bar chart
Average interactions per 1k followers by media type
What it measures: Sort by High to Low. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Avg. interactions per 1k followers, Interactions per 1k followers
Visualization: Horizontal bar chart
Average interactions per 1k followers by media type
What it measures: Sort by High to Low. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Avg. interactions per 1k followers, Interactions per 1k followers
Visualization: Horizontal bar chart
Total content by profile label
What it measures: The total number of posts published on pages assigned with the selected labels during the selected date range, segregated by profile label. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Total content by profile label trend
What it measures: An overview of the total number of posts published on pages assigned with the selected labels during the selected date range, segregated by profile label and date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of content pieces
Visualization: Line chart