Board path
Social profiles > Instagram > Profiles summary
Why use this board
Use this board for a compact table of key metrics across your Instagram profiles; compare follower totals, growth, and reach without opening each profile separately.
Board controls
-
Select data source: Select Public & Owned Instagram Profiles or Profile Labels. In order to use another data source type, please delete the current one and add a different data source type.
-
Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
-
Sort by: Total followers, Follower growth, Total media views, Total interactions, Average reach. Default: Total followers.
-
Sort order: Descending, Ascending. Default: Descending.
-
Export: Export the table to XLSX, including the selected date range when available.
-
Row limit: The table shows up to 50 profiles or 50 profile labels. If you select more, you'll see the top 50, sorted by the chosen metric.
Widgets
Instagram profiles overview
What it measures: This table provides a summary of key metrics for each selected profile
Total followers: The total number of users who are following selected profiles over the selected date range
Follower growth: The net increase or decrease of the total number of users who are following selected profiles during the selected date range
Relative follower growth: The percentage change in the total number of users following a profile over the selected date range, calculated by dividing the net follower growth by the total followers at the start of the date range
Total media views: Number of times your posts, reels, and stories were viewed during the selected date range. Includes both organic and paid views.
Total interactions: Interactions (likes, comments, shares, and saves) on your posts, stories, reels, videos, and live videos during the selected date range. Includes both organic and paid interactions.
Average reach: Unique accounts reached by your profile during the selected date range. Includes both organic and paid reach. Reach is reported as an average across the selected date range, not a sum.
Visualization: Table