Board path
Social profiles > Instagram > People insights > People insights
Why use this board
Use this board to explore people-level insight metrics for your Instagram profiles: demographics and audience characteristics that shape content decisions.
Board controls
-
Owned Instagram Profiles: Select a value from the toolbar.
-
Aggregated by: Day, Week, Month, Quarter, Year.
-
Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
-
Export: Export the table to XLSX, including the selected date range when available.
Metrics on this board
-
Total — Followers by country
-
Total — Followers by city
-
Followers — Followers by demography
-
Followers — Top 10 cities by followers
-
followers — Top age group by followers
-
followers — Top gender & age group by followers
-
followers — Top city by followers
-
followers — Top country by followers
-
Followers — Top 10 countries by followers
-
Followers — Evolution of followers by age
Widgets
Followers by country
What it measures: The distribution of countries among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period.
Metrics: Total
Visualization: Table
Followers by city
What it measures: The distribution of cities among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. This table also shows the absolute and relative increase or decrease of followers from a given city within the same time period.
Metrics: Total
Visualization: Table
Followers by demography
What it measures: The distribution of gender and age groups among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Followers
Visualization: Stacked bar chart
Top 10 cities by followers
What it measures: The 10 most frequently detected cities among users who are following selected profiles during the selected date range. Location data is derived from Instagram. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers
Visualization: Bar chart
Top age group by followers
What it measures: The most frequently detected age group among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: followers
Visualization: Value with change
Top gender & age group by followers
What it measures: The most frequently detected gender and age group among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: followers
Visualization: Value with change
Top city by followers
What it measures: The most frequently detected city base among users who are following selected profiles during the selected date range. Location data is derived from Instagram. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: followers
Visualization: Value with change
Top country by followers
What it measures: The most frequently detected country base among users who are following selected profiles during the selected date range. Location data is derived from Instagram. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: followers
Visualization: Value with change
Top 10 countries by followers
What it measures: The 10 most frequently detected countries among users who are following selected profiles during the selected date range. Location data is derived from Instagram. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers
Visualization: Bar chart
Evolution of followers by age
What it measures: An overview of the distribution of gender and age groups among users who are following selected profiles during the selected date range, segregated by date. Demographic data is derived from Instagram. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Followers
Visualization: Line chart