Board path
Social profiles > Instagram > Organic vs. paid profile performance > Profile vs. profile label
Why use this board
Use this board to compare one Instagram profile against a labeled group on organic and paid metrics; see how a single account performs relative to its segment.
Board controls
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Profile: Select a profile to compare against the profile label segment.
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Profile label: Select a profile label.
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Owned Instagram Profile: Select a value from the toolbar.
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Profile Label: Select a value from the toolbar.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Average media views — Profile: Average media views
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Average media views — Profile label: Average media views
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Avg. paid media views — Profile: Avg. paid media views
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Avg. paid media views — Profile label: Avg. paid media views
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Average paid reach — Profile label: Average paid reach
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Average organic likes — Profile: Average organic likes
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Average reach — Profile label: Average reach
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Average likes — Profile label: Average likes
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Average paid likes — Profile label: Average paid likes
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Average organic likes — Profile label: Average organic likes
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Average reach — Profile: Average reach
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Average paid reach — Profile: Average paid reach
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Average organic comments — Profile label: Average organic comments
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Average paid shares — Profile: Average paid shares
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Average paid shares — Profile label: Average paid shares
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Average organic comments — Profile: Average organic comments
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Average organic shares — Profile label: Average organic shares
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Average organic likes — Profile: Average organic likes
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Average paid likes — Profile: Average paid likes
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Average paid comments — Profile: Average paid comments
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Average paid likes — Profile: Average paid likes
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Average paid interactions — Profile label: Average paid interactions
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Avg. organic media views — Profile: Avg. organic media views
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Average shares — Profile label: Average shares
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Average organic interactions — Profile: Average organic interactions
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Average paid comments — Profile label: Average paid comments
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Average organic shares — Profile: Average organic shares
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Average paid interactions — Profile: Average paid interactions
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Average paid likes — Profile label: Average paid likes
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Average likes — Profile: Average likes
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Avg. organic media views — Profile label: Avg. organic media views
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Average comments — Profile: Average comments
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Average saves — Profile label: Average saves
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Average comments — Profile label: Average comments
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Average interactions — Profile: Average interactions
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Average organic likes — Profile label: Average organic likes
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Average interactions — Profile label: Average interactions
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Average organic interactions — Profile label: Average organic interactions
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Average saves — Profile: Average saves
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Average shares — Profile: Average shares
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Total media views — Profile label: Total media views by paid vs. organic
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Total media views — Profile: Total media views by paid vs. organic
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Avg. reach — Profile: Average reach by total vs. paid
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Avg. reach — Profile label: Average reach by total vs. paid
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Total saves — Profile: Total saves by paid vs. organic
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Total saves — Profile label: Total saves by paid vs. organic
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Total shares — Profile: Total shares by paid vs. organic
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Total shares — Profile label: Total shares by paid vs. organic
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Total comments — Profile: Total comments by paid vs. organic
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Total comments — Profile label: Total comments by paid vs. organic
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Total interactions — Profile: Total interactions by paid vs. organic
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Total interactions — Profile label: Total interactions by paid vs. organic
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Total likes — Profile: Total likes by paid vs. organic
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Total likes — Profile label: Total likes by paid vs. organic
Widgets
Profile: Average media views
What it measures: Average number of media views for the selected profile. Includes both organic and paid views in the selected period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average media views
Visualization: Value with change
Profile label: Average media views
What it measures: Average number of media views aggregated across all profiles in the selected label. Includes both organic and paid views in the selected period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average media views
Visualization: Value with change
Profile: Avg. paid media views
What it measures: Average number of media views generated through paid promotion for the selected profile. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. paid media views
Visualization: Value with change
Profile label: Avg. paid media views
What it measures: Average number of media views generated through paid promotion across all profiles in the selected label. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. paid media views
Visualization: Value with change
Profile label: Average paid reach
What it measures: Average of unique accounts reached through paid promotion across all profiles in the selected label. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average paid reach
Visualization: Value with change
Profile: Average organic likes
What it measures: Average number of likes generated organically for the selected profile. Does not include likes driven by ads. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average organic likes
Visualization: Value with change
Profile label: Average reach
What it measures: Average number of unique accounts reached across all profiles in the selected label. Includes both organic and paid reach in the selected period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average reach
Visualization: Value with change
Profile label: Average likes
What it measures: Average number of likes aggregated across all profiles in the selected label. Includes both organic and paid likes in the selected period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average likes
Visualization: Value with change
Profile label: Average paid likes
What it measures: Average number of likes generated through paid promotion across all profiles in the selected label. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average paid likes
Visualization: Value with change
Profile label: Average organic likes
What it measures: Average number of likes generated organically across all profiles in the selected label. Does not include likes driven by ads. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average organic likes
Visualization: Value with change
Profile: Average reach
What it measures: Average number of unique accounts reached by the selected profile. Includes both organic and paid reach in the selected period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average reach
Visualization: Value with change
Profile: Average paid reach
What it measures: Average of unique accounts reached through paid promotion for the selected profile. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average paid reach
Visualization: Value with change
Profile label: Average organic comments
What it measures: Average number of comments generated organically across all profiles in the selected label. Does not include comments driven by ads. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average organic comments
Visualization: Value with change
Profile: Average paid shares
What it measures: Average number of shares generated through paid promotion for the selected profile. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average paid shares
Visualization: Value with change
Profile label: Average paid shares
What it measures: Average number of shares generated through paid promotion across all profiles in the selected label. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average paid shares
Visualization: Value with change
Profile: Average organic comments
What it measures: Average number of comments generated through paid promotion for the selected profile. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average organic comments
Visualization: Value with change
Profile label: Average organic shares
What it measures: Average number of shares generated organically across all profiles in the selected label. Does not include shares driven by ads. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average organic shares
Visualization: Value with change
Profile: Average organic likes
What it measures: Average number of saves generated organically for the selected profile. Does not include saves driven by ads. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average organic likes
Visualization: Value with change
Profile: Average paid likes
What it measures: Average number of saves generated through paid promotion for the selected profile. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average paid likes
Visualization: Value with change
Profile: Average paid comments
What it measures: Average number of comments generated through paid promotion for Profile 1. Includes comments from Instagram ads. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average paid comments
Visualization: Value with change
Profile: Average paid likes
What it measures: Average number of likes generated through paid promotion for the selected profile. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average paid likes
Visualization: Value with change
Profile label: Average paid interactions
What it measures: Average number of interactions generated through paid promotion across all profiles in the selected label. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average paid interactions
Visualization: Value with change
Profile: Avg. organic media views
What it measures: Average number of media views generated organically for the selected profile. Does not include views driven by ads. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. organic media views
Visualization: Value with change
Profile label: Average shares
What it measures: Average number of shares aggregated across all profiles in the selected label. Includes both organic and paid shares in the selected period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average shares
Visualization: Value with change
Profile: Average organic interactions
What it measures: Average number of interactions generated organically for the selected profile. Does not include interactions driven by ads. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average organic interactions
Visualization: Value with change
Profile label: Average paid comments
What it measures: Average number of comments generated through paid promotion across all profiles in the selected label. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average paid comments
Visualization: Value with change
Profile: Average organic shares
What it measures: Average number of shares generated organically for the selected profile. Does not include shares driven by ads. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average organic shares
Visualization: Value with change
Profile: Average paid interactions
What it measures: Average number of interactions generated through paid promotion for the selected profile. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average paid interactions
Visualization: Value with change
Profile label: Average paid likes
What it measures: Average number of saves generated through paid promotion across all profiles in the selected label. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average paid likes
Visualization: Value with change
Profile: Average likes
What it measures: Average number of likes received by the selected profile. Includes both organic and paid likes in the selected period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average likes
Visualization: Value with change
Profile label: Avg. organic media views
What it measures: Average number of media views generated organically across all profiles in the selected label. Does not include views driven by ads. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. organic media views
Visualization: Value with change
Profile: Average comments
What it measures: Average number of comments received by the selected profile. Includes both organic and paid comments in the selected period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average comments
Visualization: Value with change
Profile label: Average saves
What it measures: Average number of saves aggregated across all profiles in the selected label. Includes both organic and paid saves in the selected period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average saves
Visualization: Value with change
Profile label: Average comments
What it measures: Average number of comments aggregated across all profiles in the selected label. Includes both organic and paid comments in the selected period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average comments
Visualization: Value with change
Profile: Average interactions
What it measures: Average number of interactions generated by the selected profile. Includes both organic and paid interactions in the selected period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average interactions
Visualization: Value with change
Profile label: Average organic likes
What it measures: Average number of saves generated organically across all profiles in the selected label. Does not include saves driven by ads. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average organic likes
Visualization: Value with change
Profile label: Average interactions
What it measures: Average number of interactions aggregated across all profiles in the selected label. Includes both organic and paid interactions in the selected period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average interactions
Visualization: Value with change
Profile label: Average organic interactions
What it measures: Average number of interactions generated organically across all profiles in the selected label. Does not include interactions driven by ads. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average organic interactions
Visualization: Value with change
Profile: Average saves
What it measures: Average number of times content from the selected profile was saved. Includes both organic and paid saves in the selected period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average saves
Visualization: Value with change
Profile: Average shares
What it measures: Average number of times content from the selected profile was shared. Includes both organic and paid shares in the selected period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average shares
Visualization: Value with change
Profile label: Total media views by paid vs. organic
What it measures: Breakdown of total media views by source for the selected profile label. Shows how organic and paid views contribute across all profiles in the label. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Total media views
Visualization: Stacked bar chart
Profile: Total media views by paid vs. organic
What it measures: Breakdown of total media views for the selected profile by source. Shows how organic and paid views contribute in the selected period. Shown as a breakdown by category — use it when share of the total matters more than exact values.
Metrics: Total media views
Visualization: Pie / breakdown
Profile: Average reach by total vs. paid
What it measures: Comparison of total and paid average reach for the selected profile. Organic reach is derived from the difference between total and paid reach. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Avg. reach
Visualization: Horizontal bar chart
Profile label: Average reach by total vs. paid
What it measures: Comparison of total and paid average reach aggregated across the selected profile label. Organic reach is derived from the difference between total and paid reach. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Avg. reach
Visualization: Bar chart
Profile: Total saves by paid vs. organic
What it measures: Breakdown of saves for the selected profile by source. Shows how organic and paid saves contribute in the selected period. Shown as a breakdown by category — use it when share of the total matters more than exact values.
Metrics: Total saves
Visualization: Pie / breakdown
Profile label: Total saves by paid vs. organic
What it measures: Breakdown of saves by source for the selected profile label. Shows how organic and paid saves contribute across all profiles in the label. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Total saves
Visualization: Stacked bar chart
Profile: Total shares by paid vs. organic
What it measures: Breakdown of shares for the selected profile by source. Shows how organic and paid shares contribute in the selected period. Shown as a breakdown by category — use it when share of the total matters more than exact values.
Metrics: Total shares
Visualization: Pie / breakdown
Profile label: Total shares by paid vs. organic
What it measures: Breakdown of shares by source for the selected profile label. Shows how organic and paid shares contribute across all profiles in the label. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Total shares
Visualization: Stacked bar chart
Profile: Total comments by paid vs. organic
What it measures: Breakdown of comments for the selected profile by source. Shows how organic and paid comments contribute in the selected period. Shown as a breakdown by category — use it when share of the total matters more than exact values.
Metrics: Total comments
Visualization: Pie / breakdown
Profile label: Total comments by paid vs. organic
What it measures: Breakdown of comments by source for the selected profile label. Shows how organic and paid comments contribute across all profiles in the label. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Total comments
Visualization: Stacked bar chart
Profile: Total interactions by paid vs. organic
What it measures: Breakdown of total interactions for the selected profile by source. Shows how organic and paid interactions contribute in the selected period. Shown as a breakdown by category — use it when share of the total matters more than exact values.
Metrics: Total interactions
Visualization: Pie / breakdown
Profile label: Total interactions by paid vs. organic
What it measures: Breakdown of total interactions by source for the selected profile label. Shows how organic and paid interactions contribute across all profiles in the label. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Total interactions
Visualization: Stacked bar chart
Profile: Total likes by paid vs. organic
What it measures: Breakdown of total likes for the selected profile by source. Shows how organic and paid likes contribute in the selected period. Shown as a breakdown by category — use it when share of the total matters more than exact values.
Metrics: Total likes
Visualization: Pie / breakdown
Profile label: Total likes by paid vs. organic
What it measures: Breakdown of total likes by source for the selected profile label. Shows how organic and paid likes contribute across all profiles in the label. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Total likes
Visualization: Stacked bar chart