Board path
Social profiles > Instagram > Organic vs. paid profile performance > Profile multicomparison
Why use this board
Use this board to rank Instagram profiles on organic and paid metrics side by side; identify which profiles drive the strongest paid and organic results.
Board controls
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Instagram Profiles: Select profile.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Media views — Media views by paid vs. organic
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Average reach — Average reach by total vs. paid
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Interactions — Interactions by paid vs. organic
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Comments — Comments by paid vs. organic
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Shares — Shares by paid vs. organic
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Saves — Saves by paid vs. organic
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Likes — Likes by paid vs. organic
Widgets
Media views by paid vs. organic
What it measures: Comparison of media views by source across selected profiles. Shows how organic and paid media views contribute for each profile in the selected period. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Media views
Visualization: Stacked bar chart
Average reach by total vs. paid
What it measures: Comparison of average reach across selected profiles. Shows total reach and paid reach for each profile in the selected period. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average reach
Visualization: Bar chart
Interactions by paid vs. organic
What it measures: Comparison of interactions by source across selected profiles. Shows how organic and paid interactions contribute for each profile in the selected period. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Interactions
Visualization: Stacked bar chart
Comments by paid vs. organic
What it measures: Comparison of comments by source across selected profiles. Shows how organic and paid comments contribute for each profile in the selected period. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Comments
Visualization: Stacked bar chart
Shares by paid vs. organic
What it measures: Comparison of shares by source across selected profiles. Shows how organic and paid shares contribute for each profile in the selected period. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Shares
Visualization: Stacked bar chart
Saves by paid vs. organic
What it measures: Comparison of saves by source across selected profiles. Shows how organic and paid saves contribute for each profile in the selected period. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Saves
Visualization: Stacked bar chart
Likes by paid vs. organic
What it measures: Comparison of likes by source across selected profiles. Shows how organic and paid likes contribute for each profile in the selected period. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Likes
Visualization: Stacked bar chart