Board path
Social profiles > Instagram > Overview > Overview
Why use this board
Use this board to review how your Instagram profiles performed in the selected period; spot follower growth, reach, content volume, and engagement trends that need a deeper look.
Board controls
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Select data source: Select Owned Instagram Profiles or Profile Labels. In order to use another data source type, please delete the current one and add a different data source type.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Media Type, Content Type, Full text, Advanced filter, or Origin of content. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Profile reach: Day, 7-day, 28-day.
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Interactions: Interactions, Interactions per 1k followers.
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Engagement rate: Impressions engagement rate, Reach engagement rate. Default: Impressions engagement rate.
Metrics on this board
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Impressions engagement rate — Impressions engagement rate per media type
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Reach engagement rate — Impressions engagement rate per media type
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Content impressions — Impressions trend
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Profile reach — Profile reach trend by daily rolling window
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Avg. profile reach — Average profile reach
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Impressions engagement rate — Impressions engagement rate
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Reach engagement rate — Impressions engagement rate
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Content impressions — Number of impressions
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Impressions engagement rate — Impressions engagement rate trend
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Reach engagement rate — Impressions engagement rate trend
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Average engagements — Average number of engagements
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Profile reach — Profile reach trend
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Media views — Media views trend
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Interactions — Interactions by type
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Interactions per 1k followers — Interactions by type
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Followers growth — Followers growth
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Followers — Number of followers
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Followers growth — Followers growth trend
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Followers — Followers trend
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Media views — Total media views
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Media views — Media views trend
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Number of posts — Content trend
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Distribution of posts — Content by media type
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Distribution of posts — Content by content type
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Interactions — Interactions trend
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Interactions per 1k followers — Interactions trend
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Interactions — Number of Interactions
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Interactions per 1k followers — Number of Interactions
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Media views — Media views by media type
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Media views — Total media views
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Engagements — Number of engagements
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Engagements — Engagements trend
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Engagements — Engagements per media type
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Average engagements — Average engagements trend
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Average engagements — Average engagements per media type
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Posts — Total content
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Profile impressions — Profile impressions
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Content impressions — Impressions per media type
Widgets
Impressions engagement rate per media type
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Horizontal bar chart
Impressions trend
What it measures: An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Content impressions
Visualization: Bar trend
Profile reach trend by daily rolling window
What it measures: An overview of the number of unique users who saw a profile’s content over the selected rolling window period (e.g., daily, 7-day, or 28-day), ending on the date shown. If multiple profiles are selected, total reach is calculated as the sum of each profile’s reach. This may result in inflated numbers, as overlapping users between profiles cannot be deducted due to API limitations. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Profile reach
Visualization: Bar trend
Average profile reach
What it measures: The average number of unique users who have seen any content from selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. profile reach
Visualization: Value with change
Impressions engagement rate
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Value with change
Number of impressions
What it measures: The total number of times posts published during the selected date range were viewed. This metric does not consider user-generated content. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content impressions
Visualization: Value with change
Impressions engagement rate trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Bar trend
Average number of engagements
What it measures: The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Profile reach trend
What it measures: An overview of the number of unique users who have seen any content from selected profiles over the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Profile reach
Visualization: Line chart
Media views trend
What it measures: An overview of the total number of times Instagram content (reels, posts, stories) published by the selected profiles during the selected date range was played or displayed to a user over the content’s lifetime, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Media views
Visualization: Bar trend
Interactions by type
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Interactions, Interactions per 1k followers
Visualization: Horizontal bar chart
Followers growth
What it measures: The net increase or decrease of the total number of users who are following selected profiles over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Number of followers
What it measures: The total number of users who are following selected profiles over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Followers growth trend
What it measures: An overview of the net increase or decrease of the total number of users who are following a profile during the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Followers growth
Visualization: Bar trend
Followers trend
What it measures: An overview of the number of users who are following selected profiles during the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Followers
Visualization: Line chart
Total media views
What it measures: The total number of times Instagram content (reels, posts, stories) published by the selected profiles was played or displayed to a user during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Media views
Visualization: Value with change
Media views trend
What it measures: An overview of the total number of times Instagram content (reels, posts, stories) published by the selected profiles was played or displayed to a user during the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Media views
Visualization: Line chart
Content trend
What it measures: An overview of all content pieces published during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of posts
Visualization: Bar trend
Content by media type
What it measures: The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Distribution of posts
Visualization: Horizontal bar chart
Content by content type
What it measures: The distribution of posts published on selected profiles during the selected date range, segregated by content type (e.g. Post, Stories, Collaboration posts). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Distribution of posts
Visualization: Horizontal bar chart
Interactions trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar trend
Number of Interactions
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Media views by media type
What it measures: The distribution of the total number of times Instagram content (reels, posts, stories) published by the selected profiles during the selected date range was played or displayed to a user over the content’s lifetime, segregated by media type. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Media views
Visualization: Horizontal bar chart
Total media views
What it measures: The total number of times Instagram content (reels, posts, stories) published by the selected profiles during the selected date range was played or displayed to a user over the content’s lifetime. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Media views
Visualization: Value with change
Number of engagements
What it measures: The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows organic data only. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Engagements trend
What it measures: An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Engagements
Visualization: Bar trend
Engagements per media type
What it measures: The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Engagements
Visualization: Horizontal bar chart
Average engagements trend
What it measures: An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average engagements
Visualization: Bar trend
Average engagements per media type
What it measures: The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Average engagements
Visualization: Horizontal bar chart
Total content
What it measures: The sum of all posts published on selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Posts
Visualization: Value with change
Profile impressions
What it measures: The total number of users who had content published by or associated with selected profiles appear in their feed during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Profile impressions
Visualization: Value with change
Impressions per media type
What it measures: The total number of times a post published within the selected date range was viewed during its lifetime, segregated by media type (e.g. images, carousels, reels). This metric does not count user-generated content. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Content impressions
Visualization: Horizontal bar chart