Estimated ad recall lift rate
General description
The rate at which an estimated number of additional people, when asked, would remember seeing your ADS within two days. This metric is only available for assets that are part of the Brand Awareness, Post Engagement and Video Views objectives. This metric is estimated and it's still being developed by Meta.
Platform
Facebook, Instagram, Messenger, Audience Network
Platform reach
Multi-platform
Organic or Boosted
Boosted
Private or Public
Private
Level
N/A
ADS
Yes
Aggregation
Avg