Engagement rate

General description
The engagement rate for an individual post shows the number of interactions of a post per fan. Engagement rate is therefore calculated by dividing the number of interactions of a post by the number of fans from the day the post was published. The value is finally multiplied by 100 and displayed as a percentage.

The engagement rate for a set of posts is calculated as a simple average of individual post engagement rates.

Platform
Facebook, Instagram, LinkedIn, Twitter, YouTube

Platform reach
Cross-platform

Alternative/specific description

• LInkedIn
  Engagement rate displays the average number of interactions per follower per post. Engagement rate is therefore calculated by dividing the number of interactions per day by the number of followers on that day and finally by the number of posts on that day. The final engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being examined.

• Instagram
  Engagement rate displays the average number of interactions per follower per post. Engagement rate is therefore calculated by dividing the number of interactions per day by the number of followers on that day and finally by the number of posts on that day. The final engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being examined.

• Facebook
  Engagement rate displays the average number of interactions per fan per post. Engagement rate is therefore calculated by dividing the number of interactions per day by the number of fans on that day and finally by the number of posts on that day. The final engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being examined.

• Youtube
  Engagement rate displays the average number of interactions (likes, dislikes and comments) per subscriber per post. Engagement rate is calculated by dividing the daily interactions by the total subscribers and, finally, by the number of posts on that day. The final engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being examined. Dislike count for this metric is no longer updated as of December 13, 2021.

• Twitter
  Engagement rate displays the average number of interactions per follower per post. Engagement rate is therefore calculated by dividing the number of interactions per day by the number of followers on that day and finally by the number of posts on that day. The final engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being examined.

Organic or Boosted

• Organic
  Instagram, LinkedIn

• Organic + Boosted
  Others

Private or Public

• Public
  Facebook, Instagram, Twitter, YouTube

• Private
  LinkedIn

Level
Post

ADS
No

Dimension
date.day