Average reach per story
General description
The sum of lifetime reaches for stories published during the selected date range divided by the number of stories from the same period. The set of stories can be defined by profiles, content labels, or profile labels and filtered using various parameters. This metric takes into account only brand's content (User-generated content is not counted in).
Platform
Instagram
Platform reach
N/A
Organic or Boosted
Organic + Boosted
Private or Public
Private
Level
Post
ADS
No
Dimension
content_type