Estimated ad recall lift rate

General description
The rate at which an estimated number of additional people, when asked, would remember seeing your ADS within two days. This metric is only available for assets that are part of the Brand Awareness, Post Engagement and Video Views objectives. This metric is estimated and it's still being developed by Meta.

Platform
Facebook, Instagram, Messenger, Audience Network

Platform reach
Multi-platform

Organic or Boosted
Boosted

Private or Public
Private

Level
N/A

ADS
Yes

Aggregation
Avg