Average reach per story

General description
The sum of lifetime reaches for stories published during the selected date range divided by the number of stories from the same period. The set of stories can be defined by profiles, content labels, or profile labels and filtered using various parameters. This metric takes into account only brand's content (User-generated content is not counted in).

Platform
Instagram

Platform reach
N/A

Organic or Boosted
Organic

Private or Public
Private

Level
Post

ADS
No

Dimension
content_type