Board path
Social profiles > TikTok > Video insights > Video insights
Why use this board
Use this board to analyze TikTok video performance: views, watch behavior, and engagement signals to refine short-form video strategy.
Board controls
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Select data source: Select Owned TikTok Profiles or Profile Labels. In order to use another data source type, please delete the current one and add a different data source type.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Media Type, Content Type, Full text, or Advanced filter. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
Metrics on this board
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Average completion rate — Average completion rate
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Average reach per video — Average reach per content piece trend
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Avg. completion rate — Average completion rate trend
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Average reach — Average reach per content piece
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Average time watched (seconds) — Average time watched (seconds)
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Average time watched (seconds) — Average time watched (seconds) trend
Widgets
Average completion rate
What it measures: The average percentage of times that a user completed a video published within the selected date range during the video's lifetime. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average completion rate
Visualization: Value with change
Average reach per content piece trend
What it measures: An overview of the average reach for every video published during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all videos, divided by the number of videos from the same period. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average reach per video
Visualization: Bar trend
Average completion rate trend
What it measures: An overview of the average number of times that users completed a video published within the selected date range during the video's lifetime, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Avg. completion rate
Visualization: Bar trend
Average reach per content piece
What it measures: The sum of lifetime reach for every video published during the selected date range, divided by the number of videos from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average reach
Visualization: Value with change
Average time watched (seconds)
What it measures: The average number of seconds that users spent watching a video published within the selected date range during the video's lifetime. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average time watched (seconds)
Visualization: Value with change
Average time watched (seconds) trend
What it measures: An overview of the average time watched for every video published over the selected date range, segregated by publication date. Average time watched is calculated as the sum of lifetime view length for all videos, divided by the number of videos from the same period. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average time watched (seconds)
Visualization: Bar trend