Board path
Social profiles > TikTok > Overview > Overview
Why use this board
Use this board to review how your TikTok profiles performed in the selected period; spot follower growth, reach, content volume, and engagement trends that need a deeper look.
Board controls
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Select data source: Select Owned TikTok Profiles or Profile Labels. In order to use another data source type, please delete the current one and add a different data source type.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Media Type, Content Type, Full text, or Advanced filter. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
Metrics on this board
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Video views — Video views
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Followers growth — Followers growth
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Reach engagement rate — Reach engagement rate
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Videos — Total content
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Engagements — Number of engagements
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Average engagements — Average number of engagements
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Followers — Number of followers
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Reach engagement rate — Reach engagement rate trend
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Followers growth — Followers growth trend
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Number of videos — Content trend
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Average engagements — Average engagements trend
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Number of followers — Followers trend
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Number of engagements — Engagements trend
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Video views — Video views trend
Widgets
Video views
What it measures: The lifetime number of views for videos that were published during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Video views
Visualization: Value with change
Followers growth
What it measures: The net increase or decrease in the total number of users who are following a profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Reach engagement rate
What it measures: The percentage of users who engaged with a post that was published by the selected pages during the selected date range, relative to its reach. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Reach engagement rate
Visualization: Value with change
Total content
What it measures: The total number of videos published by selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Videos
Visualization: Value with change
Number of engagements
What it measures: The total number of times users engaged with a video published within the selected date range during the video's lifetime. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Average number of engagements
What it measures: The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Number of followers
What it measures: The total number of users who are following selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Reach engagement rate trend
What it measures: An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by content publication date and profile. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Reach engagement rate
Visualization: Bar trend
Followers growth trend
What it measures: The net increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Followers growth
Visualization: Bar trend
Content trend
What it measures: An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of videos
Visualization: Bar trend
Average engagements trend
What it measures: An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average engagements
Visualization: Bar trend
Followers trend
What it measures: An overview of the number of users who are following a profile during the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of followers
Visualization: Line chart
Engagements trend
What it measures: An overview of the total number of times users engaged with a video published within the selected date range during the video's lifetime, segregated by publication date. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of engagements
Visualization: Bar trend
Video views trend
What it measures: An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Video views
Visualization: Bar trend