Board path
Social profiles > TikTok > Overview > Profile vs. profile
Why use this board
Use this board to benchmark two TikTok profiles you manage on the same metrics; see where each profile leads and where one outperforms the other.
Board controls
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Profile pickers: Select a profile to compare.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Media Type, Content Type, Full text, or Advanced filter. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Color picker (Profile 1 or 2): Assign each profile a color in the toolbar so you can spot which profile drives each metric in KPIs, breakdowns, and trends. Choose from a list of 16 colors.
Metrics on this board
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Average reach per video — Average reach per video
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Average reach per video — Average reach per video trend
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Engagements — Engagements trend
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Video views — Profile 1: Video views
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Video views — Profile 2: Video views
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Average video views — Profile 2: Average video views
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Followers — Profile 1: Number of followers
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Reach engagement rate — Profile 2: Reach engagement rate
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Videos — Profile 2: Total content
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Average video views — Profile 1: Average video views
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Followers growth — Profile 1: Followers growth
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Engagements — Profile 2: Number of engagements
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Followers growth — Followers growth trend
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Number of video views — Video views trend
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Engagements — Profile 1: Number of engagements
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Average engagements — Profile 1: Average number of engagements
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Videos — Profile 1: Total content
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Followers — Profile 2: Number of followers
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Number of videos — Content trend
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Reach engagement rate — Reach engagement rate trend
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Reach engagement rate — Profile 1: Reach engagement rate
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Reach engagement rate — Reach engagement rate by media type
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Average engagements — Profile 2: Average number of engagements
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Followers growth — Profile 2: Followers growth
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Number of followers — Followers trend
Widgets
Average reach per video
What it measures: The sum of lifetime reach for videos published by selected profiles during the selected date range, divided by the number of published videos from the same period. Data is segregated by media type. This metric does not consider user-generated content. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average reach per video
Visualization: Bar chart
Average reach per video trend
What it measures: An overview of average reach for videos published by selected profiles during the selected date range, segregated by publication date. Average reach per video is calculated as lifetime reach for all videos, divided by the number of videos from the same period. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average reach per video
Visualization: Bar trend
Engagements trend
What it measures: An overview of the total number of times users engaged with a video that was published by selected pages during the selected date range, segregated by video publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Engagements
Visualization: Bar trend
Profile 1: Video views
What it measures: The lifetime number of views for videos that were published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Video views
Visualization: Value with change
Profile 2: Video views
What it measures: The lifetime number of views for videos that were published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Video views
Visualization: Value with change
Profile 2: Average video views
What it measures: The sum of lifetime views for videos published by the selected profile during the selected date range, divided by the number of published videos from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average video views
Visualization: Value with change
Profile 1: Number of followers
What it measures: The total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Profile 2: Reach engagement rate
What it measures: The percentage of users who engaged with a video that was published by the selected page during the selected date range, relative to its reach. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Reach engagement rate
Visualization: Value with change
Profile 2: Total content
What it measures: The total number of videos that were published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Videos
Visualization: Value with change
Profile 1: Average video views
What it measures: The sum of lifetime views for videos published by the selected profile during the selected date range, divided by the number of published videos from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average video views
Visualization: Value with change
Profile 1: Followers growth
What it measures: The net increase or decrease in the total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Profile 2: Number of engagements
What it measures: The total number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Followers growth trend
What it measures: An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Followers growth
Visualization: Bar trend
Video views trend
What it measures: An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. YouTube considers a video as viewed when it was watched for 30+ seconds. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of video views
Visualization: Bar trend
Profile 1: Number of engagements
What it measures: The total number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Profile 1: Average number of engagements
What it measures: The average number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Profile 1: Total content
What it measures: The total number of videos that were published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Videos
Visualization: Value with change
Profile 2: Number of followers
What it measures: The total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Content trend
What it measures: An overview of the total number of videos published on selected pages during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of videos
Visualization: Bar trend
Reach engagement rate trend
What it measures: An overview of the percentage of users who engaged with a video that was published by selected profiles during the selected date range, relative to its reach. Data is segregated by the video publication date. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Reach engagement rate
Visualization: Bar trend
Profile 1: Reach engagement rate
What it measures: The percentage of users who engaged with a video that was published by the selected page during the selected date range, relative to its reach. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Reach engagement rate
Visualization: Value with change
Reach engagement rate by media type
What it measures: The distribution of the percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by media type (e.g. text, photo, video, link, etc.) and profile. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Reach engagement rate
Visualization: Horizontal bar chart
Profile 2: Average number of engagements
What it measures: The average number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Profile 2: Followers growth
What it measures: The net increase or decrease in the total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Followers trend
What it measures: An overview of the total number of users who are following selected profiles over the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of followers
Visualization: Line chart