Board path
Social profiles > TikTok > Overview > Multicomparison
Why use this board
Use this board to compare key metrics across your TikTok profiles side by side; identify leaders, laggards, and gaps across owned profiles.
Board controls
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Owned TikTok Profiles: Select profile.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Media Type, Content Type, Full text, or Advanced filter. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Reach engagement rate — Reach engagement rate
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Video views — Video views
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Engagements — Number of engagements
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Number of videos — Total content
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Followers growth — Followers growth
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Average engagements — Average number of engagements
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Average reach per video — Average reach per content piece
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Number of followers — Number of followers
Widgets
Reach engagement rate
What it measures: The percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by profile. Note: This metric shows both organic and boosted data. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Reach engagement rate
Visualization: Bar chart
Video views
What it measures: The lifetime number of views for videos that were published by selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Video views
Visualization: Bar chart
Number of engagements
What it measures: The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Engagements
Visualization: Bar chart
Total content
What it measures: The total number of videos published by selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of videos
Visualization: Bar chart
Followers growth
What it measures: The net increase or decrease of the total number of users who are following selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers growth
Visualization: Bar chart
Average number of engagements
What it measures: The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average engagements
Visualization: Bar chart
Average reach per content piece
What it measures: The total lifetime reach for every video published by selected profiles during the selected date range, divided by the number of videos from the same period. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average reach per video
Visualization: Bar chart
Number of followers
What it measures: The total number of users who are following selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of followers
Visualization: Bar chart